What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Eduardo Augusto S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Dec 2024
Our main source of Information
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
GA4 has the largest market share. That's why they have the bargaining power to maintain a more aggressive price. However, the features presented in the tool are of great use to any type of website that needs to understand its traffic. Currently, it is impossible to find any large website that does not have GA features implemented.
What is your favorite aspect of this product?
The versatility of available analyses and the ease of use. A novice user can learn it in just a few days of use.
What do you dislike most about this product?
The fact that many reports available in the previous version have been discontinued.
What recommendations would you give to someone considering this product?
Other competitors on the market have better features but are much more expensive. Trying GA4 before investing in others is the best way to understand how much value you can extract from the analyses.
Pros
- Respectful
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Less Generous
- Vendor's Interest First
- Under Delivered
Adedayo O.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2024
Website traffic analysis Keword optimization
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Keyword optimization Free account
What is your favorite aspect of this product?
Easy to set up Amazing website insights
What do you dislike most about this product?
Google analytics is one of the best tools out there. I don't dislike it
What recommendations would you give to someone considering this product?
Google analytics is great for website traffic and keword analysis
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Calvin z.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2024
Very good product, it helps website owners a lot,
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
IT stands out because of how easy to integrate with other google services.
What is your favorite aspect of this product?
IT it show if my pages are indexed or not, that way i don't just wait to see results thinking my web pages are indexed when they not.
What do you dislike most about this product?
Little to nothing, it seems to have limited data on a free version.
What recommendations would you give to someone considering this product?
That as soon as you have your website running, just make sure to get google analytics.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
