What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Jonathan S.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Detailed website tracking and analysis.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Offers extensive tracking and analysis capabilities, including real-time data, customizable reports, and the ability to track specific user segments.
What is your favorite aspect of this product?
Its comprehensive tracking and analysis features provide valuable insights into website performance and user behavior.
What do you dislike most about this product?
Its data can be overwhelming for beginners, and some users find its interface to be outdated and difficult to navigate.
What recommendations would you give to someone considering this product?
ake advantage of the wealth of online tutorials and resources available to help you understand and make the most of the software, and consider investing in a paid course or consultant if you need more in-depth help. Youtube, in addition to the suite of content Google provides, is more than enough to get started.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Effective Service
Nabin P.
- Role: C-Level
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
Most advanced analytics for enterprise websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is easy to implement and is widely used. Can easily handle billions of hits. Readily available training and professionals.
What is your favorite aspect of this product?
It's free for small and mid-sized businesses so the owners can grow their businesses without any burden.
What do you dislike most about this product?
It is not a self-hosted service, so cannot be confident with data privacy.
What recommendations would you give to someone considering this product?
It's easy to use and offers lots of useful features for free. Its paid plan further allows us to track and analyze big data.
Pros
- Trustworthy
- Saves Time
- Respectful
- Helps Innovate
Cons
- Security Frustrates
- Vendor's Interest First
- Less Transparent
Jose B.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted Feb 2023
A beautiful tracking tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Unlike other tools, this one is unique in that it is easy to use, easy to navigate, and offers a wide range of features. is more relevant.
What is your favorite aspect of this product?
What I admire most about this tool is that it integrates seamlessly with other Google products, making it quite a powerful tool, and it can also help make decisions on how to improve the site to make it more user-friendly and efficient. visitors
What do you dislike most about this product?
In my particular experience with this tool, I can say that it is unique and flawless as it is a good starter tool for any organization that wants to track its performance and understand visitor behavior.
What recommendations would you give to someone considering this product?
One of the reasons why we offer this tool ourselves is because this tool helps to perceive the traffic and all the performance of our website and offers us benefits in real time.
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Caring
