What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Marina C.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
Necessary data in companies for campaigns
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Unlike other systems, this is one of the easiest to implement in organizations because it is part of the solutions of a well-known digital industry, it is one of the ideal tools for organizations that have websites and want to know the online movements of users in said places
What is your favorite aspect of this product?
What I like about this service is that it allows you to visualize without complexities who accesses the websites, this with the purpose of collecting important information in companies in areas that increase operations with client integrations, this allows you to visualize who accesses the sites from which device or even the city something ideal for marketing and sales professionals
What do you dislike most about this product?
This system has not failed me since its implementation, mainly because it is a tool for visualizing customer actions in a complete way
What recommendations would you give to someone considering this product?
It allows improving commercial strategies or even customer interaction, it allows professionals who access business websites to be fully monitored without being complicated
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chirag D.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Best Analytics tool seen ever, easy to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with other Google products: Google Analytics is part of the Google Marketing Platform, which includes other products such as Google Ads, Google Tag Manager, and Google Data Studio. The integration between these products allows users to create more cohesive and effective digital marketing campaigns. Free version available: Google Analytics offers a free version of its service, which provides many of the basic features that most users will need. This makes it accessible to a wide range of businesses and organizations, regardless of their budget.
What is your favorite aspect of this product?
Tools for reporting and visualizing specific site data up to 100 properties can be supported at once in a typical account. Setup for custom event tracking is simple.
What do you dislike most about this product?
All events are captured as one. If Google Analytics could segregate them without custom metric that would have been great
What recommendations would you give to someone considering this product?
For tracking and analysing customer behaviour on a food e-commerce platform, Google Analytics is especially well suited. It offers a plethora of data on consumer activity, including the most popular goods, the most popular pages, and the origins of customers. The platform can use this data to improve consumer engagement and conversion rates on its website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Patrick G.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: IT Leader or Manager
Submitted Mar 2023
Great product! Great Information
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's very well intergrated with the search space
What is your favorite aspect of this product?
The breath of detail
What do you dislike most about this product?
too many levels to drill down
What recommendations would you give to someone considering this product?
Make it more user friendly
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
