What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Atul K.
- Role: Consultant
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Mar 2023
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
quick search and result quick.
What is your favorite aspect of this product?
Output of the Result display
What do you dislike most about this product?
none of the part
What recommendations would you give to someone considering this product?
No need to improvent as of now
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ali K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
The best analytics tool.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its most important privilege is that it is completely free and has a giant like Google behind it.
What is your favorite aspect of this product?
Thanks to its easy use, it is possible to start receiving analytical data from web or application projects immediately.
What do you dislike most about this product?
It has an effect that partially slows down the opening speed of the website.
What recommendations would you give to someone considering this product?
If you are going to do SEO work, Google Analytics is one of the free services you should definitely try.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Robert J.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
It provides data in depth and breadth.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With Google Analytics, you can track a wide range of metrics related to website traffic, user behavior, and conversions. This level of detail makes it easy to identify areas where your website or app can be optimized to improve user engagement and conversion rates.
What is your favorite aspect of this product?
I love that it integrates with other Google products, like Google Ads and Google Tag Manager. This integration makes it easy to track the performance of our marketing campaigns and analyze how users interact with our website or app after clicking on an ad.
What do you dislike most about this product?
The sheer amount of data and options available can be confusing, and it takes some time to become familiar with the platform's features and capabilities.
What recommendations would you give to someone considering this product?
It is an excellent product that provides data in depth and breath. They should give it a try.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
