What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Saadat C.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Mar 2023
Fantastic Product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
UX friendly
What is your favorite aspect of this product?
Ready dashboard with pre-build charts
What do you dislike most about this product?
Nothing in particular
What recommendations would you give to someone considering this product?
Great tool to get started with
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Maria Jose U.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2023
Excellent platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics differs from other similar companies because it can have a greater depth in the analysis of the data. This means that you can go down to a much higher level of detail, allowing you to get much more precise information. Additionally, Google Analytics offers a wide range of analytics tools that allow users to gain a deeper understanding of their users and behaviors. These tools have been improved over time to provide a better analysis experience. Google Analytics also provides detailed reports on web traffic, which users can use to make informed decisions about content and advertising on their website
What is your favorite aspect of this product?
I like Google Analytics because it is always at the forefront of technology and offers very useful tools and information resources to help users better understand user behavior on their websites Google Analytics reports are very intuitive and easy to understand, making it ideal for beginners. It also offers a wide variety of advanced reports to help users make better marketing decisions. It is also a very scalable tool to meet the needs of users as their online presence grows
What do you dislike most about this product?
What I always find negative about google analytics is that you need advanced technical knowledge to be able to get the most out of the tool. As a result, many users are unable to gain useful information from the collected data. Additionally, the reports provided by Google Analytics are often complicated and difficult to understand. Finally, the reports are usually very general and cannot be drilled down into the specific data of a certain website. This means that many users are unable to obtain the specific information they need to improve their marketing strategies
What recommendations would you give to someone considering this product?
I would especially recommend Google Analytics because this has always been one of the main web data analysis tools. This tool allows you to better understand the behavior of your users online and adjust your marketing and advertising strategies for optimal results. It allows you to better understand the interaction with your brand, the content that interests your users the most, the clicks on your ads and the way users navigate your website. Furthermore, the platform is backed by Google's global infrastructure that is powerful enough to support the service
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Anna T.
- Role: Public Sector
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2023
A very useful tool for analytics.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One of the things I like about Google Analytics is its ability to track and measure website traffic and user behavior. This tool provides a variety of data and metrics, including pageviews, sessions, user demographics, and conversion rates, which can help businesses understand how their website is being used and how it is working.
What is your favorite aspect of this product?
Google Analytics is a powerful tool essential for any digital marketer. It provides a wealth of data and information that can be used to improve website performance, track user behavior, and measure the success of marketing campaigns. The platform is user-friendly, easy to navigate, and offers many features, such as conversion tracking, custom reports, and goal settings.
What do you dislike most about this product?
This can be overwhelming for beginners due to the amount of data and information available. It can take some time to learn how to navigate the platform and understand all the different metrics and reports. Additionally, some users may find the platform too complex for their needs, or they may need more advanced features not available in the basic version of the tool.
What recommendations would you give to someone considering this product?
Google Analytics helps me collect all the valuable information from my website and apps in one setup, very easy to access and a user-friendly interface makes it easier to use. I can define and understand my audience and their demographics well.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Cons
- Less Generous
