Google Analytics

What differentiates Google Analytics from other similar products?

In the world of web marketing, it's essential to have reliable analytics tools to track and measure website performance effectively. That's where Google Analytics comes in - a powerful digital analytics tool that provides valuable insights into user behavior on your website. What sets GA4 apart from other analytics software is that it can display all this information more graphically, visually capturing the whole picture and contributing to understanding those who rely on statistics. What a remarkable improvement! One of the standout features is the real-time measurement, giving you instant preliminary figures for swift decision-making.

What is your favorite aspect of this product?

It can be linked to other systems and can be entered quickly and easily - making it the go-to choice for web analysts and marketers. In the past, verifying the number of site transitions and time spent on site was impossible without a separate tool. Still, with Google Analytics, you can now access all that data and more from one convenient location. Google Analytics has evolved from Universal Analytics to Google Analytics 4 (GA4), becoming an entirely different entity. However, the evolution has allowed for more customized reporting and improved segmentation, making it even more powerful and insightful.

What do you dislike most about this product?

One of the cons is that transferring data from Universal Analytics to GA4 and regular automatic emailing of reports became impossible in some processes, causing inconvenience. It could be frustrating for marketers and analysts who constantly need to track and evaluate website performance.

What recommendations would you give to someone considering this product?

We highly recommend it as an essential tool for web marketing for professionals who want to gather valuable insights into their website performance. It's helpful to know the access status of each FAQ page published in the public system and analyze them. By verifying the number of remaining pages, we could clarify where the users who did not make purchases came from and confirm the cause of shopping cart abandonment. With this information, we could propose a successful shopping cart system more suitable according to the customer's needs.

What differentiates Google Analytics from other similar products?

The simplicity of Google Analytics makes it a a powerful and unique software

What is your favorite aspect of this product?

I like the ease of use of Google Analytics.

What do you dislike most about this product?

I do not dislike Google Analytics at all.

What recommendations would you give to someone considering this product?

I highly recommend Google Analytics.

What differentiates Google Analytics from other similar products?

The event-based funnel feature introduced in the Google Analytics 4 update sets it apart from other analytics tools I have used. It allows me to create custom funnels based on events, not just URLs, providing me with greater flexibility in tracking user behavior. Additionally, I can compare the specific paths visitors take through our website, helping me identify the most effective route to encourage a visitor to take a specific action on the site.

What is your favorite aspect of this product?

I love that Google analytics provides me with detailed tracking of user behaviour on our web , mobile application. Plus, I also have the choice to customize generated reports to zero-in on specific metrics . I value this part of Google analytics the most because I rely on it to measure the impact and success or failures of our user interface changes and modifications.

What do you dislike most about this product?

The tardiness of Google analytics help-documentation in keeping pace with major updates such as the last Google Analytics 4 update was a source of frustration for me. This lag between the update and help documentation forced me to invest extra effort in figuring out the changes on my own, which resulted in a significant amount of additional time being expended. Furthermore, some of my colleagues who were not frequent users of the Google Analytics platform struggled to extract actionable insights during that time.

What recommendations would you give to someone considering this product?

Google Analytics undoubtedly offers my team abundant data on how users engage with our web and mobile applications. In my opinion, it's the best analytics tool available in the market.