What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Kaniaru K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2023
Google Marketing Platform brand
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is event-based, with the principle that any interaction can be captured as an event.
What is your favorite aspect of this product?
This tool can be used to know about the website audience, their location, bounce rate, time spent on site and various other metrics. It can be also used to get the detailed data about your webpages. Google Analytics tends to offer wide range of information. We cannot deny that there are lots of benefits using this tool
What do you dislike most about this product?
Google Analytics is not a reliable tool always. In some instances, bot traffic is mistakenly reported as genuine traffic in the Google Analytics dashboard. Google cannot track websites individually. Therefore, whatever the information provided should be taken as approximations. There is also cases where the source of traffic is reported incorrectly. Subsequently, these incorrect information will be stored inside the server forever
What recommendations would you give to someone considering this product?
Device Support- Google Analytics is able to support multiple devices. It is not just available for desktop computers. Analytics is compatible with smartphones and tablets. So you can view your website metrics using these devices too. But only under the condition of having an internet connection. This makes Google Analytics a recommended tool for business which constantly on the move and need immediate access to their accounts
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Joe G.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Apr 2023
Free website data no business should do without
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's free and robust. There are other paid website analytics tools, but everyone should start with this and go from there.
What is your favorite aspect of this product?
I can easily see the most important data about visitors to my website. It's very easy to install.
What do you dislike most about this product?
I wish Analytics & Google Search Console were all one thing.
What recommendations would you give to someone considering this product?
Install it and get the data you need. Huge companies will need more, but a small business will have all they need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rami I.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2023
Highly Dependable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Provides conversion analysis at a precise level
What is your favorite aspect of this product?
The large range of features that allow in depth analysis
What do you dislike most about this product?
Nothing that I dislike except maybe the constant UI changes
What recommendations would you give to someone considering this product?
Provides carefully made tools to analyse web traffic and allows the best strategy for audience engagement
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
