What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
Easy to use and amazing product
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Jessica A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
Clear Data Visualization/Custom Reporting features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy to customize reports
What is your favorite aspect of this product?
Customer journey/multi attribution touch point analysis
What do you dislike most about this product?
Some features/settings are more hidden under drop down bars making it difficult to see other ways to analyze campaigns
What recommendations would you give to someone considering this product?
Utilize custom reporting to fully understand/segment per region
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
Joana G.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted May 2023
Addition to Manage Multiple Accounts
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is popular among digital marketers because of its extensive reporting capabilities. These reports provide valuable insights about website traffic, user behavior, and conversions that help make informed marketing decisions. I have used these reports to monitor bounce rates, geographical locations of visitors, user demographics, and other essential metrics. These vital metrics help me design digital marketing campaigns and adjust my strategies accordingly. Google provided all the instructions to set up and start their device quickly.
What is your favorite aspect of this product?
Google Analytics can manage multiple accounts and properties with a single charge. Being a digital marketer, I have several clients, each with its website, social media account, blog, etc. It becomes challenging to manage all these accounts while keeping them organized. However, I can efficiently operate multiple accounts and properties without logging in and out with Google Analytics. Besides, I can manage user permissions and share data with different users while tracking website activity. Google Analytics has made my job as a digital marketer more accessible and efficient.
What do you dislike most about this product?
However, an area where Google Analytics falls short is its technical knowledge requirement. New marketers may find setting up and using the tool overwhelming.
What recommendations would you give to someone considering this product?
I believe that website analytics is essential in achieving this goal. Several analytic tools are available in the market, but I’ve found that no other tool compares to Google Analytics. The significant advantage of using Google Analytics is that it is free. This tool provides website traffic data and demographic and geographic data about my audience. This information helps me tailor marketing campaigns to my target audience's specific needs and preferences. It is easy to use, free and provides valuable data that can help businesses compete effectively in their respective markets.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
