Google Analytics

What differentiates Google Analytics from other similar products?

Easy to customize reports

What is your favorite aspect of this product?

Customer journey/multi attribution touch point analysis

What do you dislike most about this product?

Some features/settings are more hidden under drop down bars making it difficult to see other ways to analyze campaigns

What recommendations would you give to someone considering this product?

Utilize custom reporting to fully understand/segment per region

What differentiates Google Analytics from other similar products?

Google Analytics is popular among digital marketers because of its extensive reporting capabilities. These reports provide valuable insights about website traffic, user behavior, and conversions that help make informed marketing decisions. I have used these reports to monitor bounce rates, geographical locations of visitors, user demographics, and other essential metrics. These vital metrics help me design digital marketing campaigns and adjust my strategies accordingly. Google provided all the instructions to set up and start their device quickly.

What is your favorite aspect of this product?

Google Analytics can manage multiple accounts and properties with a single charge. Being a digital marketer, I have several clients, each with its website, social media account, blog, etc. It becomes challenging to manage all these accounts while keeping them organized. However, I can efficiently operate multiple accounts and properties without logging in and out with Google Analytics. Besides, I can manage user permissions and share data with different users while tracking website activity. Google Analytics has made my job as a digital marketer more accessible and efficient.

What do you dislike most about this product?

However, an area where Google Analytics falls short is its technical knowledge requirement. New marketers may find setting up and using the tool overwhelming.

What recommendations would you give to someone considering this product?

I believe that website analytics is essential in achieving this goal. Several analytic tools are available in the market, but I’ve found that no other tool compares to Google Analytics. The significant advantage of using Google Analytics is that it is free. This tool provides website traffic data and demographic and geographic data about my audience. This information helps me tailor marketing campaigns to my target audience's specific needs and preferences. It is easy to use, free and provides valuable data that can help businesses compete effectively in their respective markets.

What differentiates Google Analytics from other similar products?

In the world of web marketing, it's essential to have reliable analytics tools to track and measure website performance effectively. That's where Google Analytics comes in - a powerful digital analytics tool that provides valuable insights into user behavior on your website. What sets GA4 apart from other analytics software is that it can display all this information more graphically, visually capturing the whole picture and contributing to understanding those who rely on statistics. What a remarkable improvement! One of the standout features is the real-time measurement, giving you instant preliminary figures for swift decision-making.

What is your favorite aspect of this product?

It can be linked to other systems and can be entered quickly and easily - making it the go-to choice for web analysts and marketers. In the past, verifying the number of site transitions and time spent on site was impossible without a separate tool. Still, with Google Analytics, you can now access all that data and more from one convenient location. Google Analytics has evolved from Universal Analytics to Google Analytics 4 (GA4), becoming an entirely different entity. However, the evolution has allowed for more customized reporting and improved segmentation, making it even more powerful and insightful.

What do you dislike most about this product?

One of the cons is that transferring data from Universal Analytics to GA4 and regular automatic emailing of reports became impossible in some processes, causing inconvenience. It could be frustrating for marketers and analysts who constantly need to track and evaluate website performance.

What recommendations would you give to someone considering this product?

We highly recommend it as an essential tool for web marketing for professionals who want to gather valuable insights into their website performance. It's helpful to know the access status of each FAQ page published in the public system and analyze them. By verifying the number of remaining pages, we could clarify where the users who did not make purchases came from and confirm the cause of shopping cart abandonment. With this information, we could propose a successful shopping cart system more suitable according to the customer's needs.