What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Pankaj K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
This tool is best for traffic analysis reports
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics give the correct traffic report for our project with organic, refferal, direct.
What is your favorite aspect of this product?
With the help of this tool we calculate the easily track audience track demographic, city, country.
What do you dislike most about this product?
Google analytics not track the backlinks data and data not fatch to the lokker studio.
What recommendations would you give to someone considering this product?
Google analytics is best for traffic analysis for your project.
Pros
- Performance Enhancing
- Unique Features
- Inspires Innovation
- Saves Time
Pawan T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
Track websites traffic easily.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Here we can customize the reporting formats as per our choice. And it will show the visitor accuracy.
What is your favorite aspect of this product?
We can track real time traffic by countries and platform as well as the which search engines used by the users.
What do you dislike most about this product?
There is no need to dislike this tool.
What recommendations would you give to someone considering this product?
It a free tool provided by Google to track the website traffic in easy ways.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Josef K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
A Must Have for Marketing!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the gold standard for tracking SEO and SEM analytics all in one easy to use platform.
What is your favorite aspect of this product?
It's very intuitive and has a training academy and free certifications.
What do you dislike most about this product?
Sometimes the verifications of sitemapping can get too technical and intrusive.
What recommendations would you give to someone considering this product?
You need Google Analytics yesterday.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
