What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
siddharth s.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Streamlined and user-friendly, Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out from other similar products due to its seamless integration with other Google tools and platforms
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its ability to provide in-depth and actionable insights into website performance
What do you dislike most about this product?
One aspect I dislike about Google Analytics is the limited real-time reporting capabilities
What recommendations would you give to someone considering this product?
i recommend this web based business
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Oluwatobiloba A.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2023
Easy website monitoring and tracking.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Goggle analytics provides realtime reports about people interaction with my website.
What is your favorite aspect of this product?
Goggle analytics enables me to monitor customers interaction with my website, activities and report. I can easily check how well my website is performing in different countries. It is very easy to use and work with.
What do you dislike most about this product?
I don't dislike anything since i have been using the software.
What recommendations would you give to someone considering this product?
I recommend this software for business and website analytics.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
PAWAN T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Excellent Tool for Analytics and Reporting
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics offers a wide range of reports that provide insights into different aspects of your website's performance. These reports include audience reports, acquisition reports, behavior reports, conversion reports, and more. Each report focuses on a specific area and provides detailed information and visualizations
What is your favorite aspect of this product?
Google Analytics helps you understand your website's traffic, user engagement, and conversions. It provides insights into how users find and interact with your site, which can be used to optimize marketing campaigns, improve user experience, and increase conversions.
What do you dislike most about this product?
Nothing to dislike as per my experience.
What recommendations would you give to someone considering this product?
I highly recommend to people and business owner to use this.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Efficient Service
