What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Natasha Kiara E.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2023
Great FREE website analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Cost. Other products cost a lot which is not always feasible for smaller businesses
What is your favorite aspect of this product?
Clear graphics showing data
What do you dislike most about this product?
Sometimes, user flows are not always clear. It’s not always easy to use
What recommendations would you give to someone considering this product?
It’s free which is great, but it can take some getting used to
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Cons
- Charges for Enhancements
Yudy A.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Supercharge website with insight
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
it's obvious that google analytics provide robust set of features for free, making it accessible to businesses of all sizes
What is your favorite aspect of this product?
it offers extensive customization options, allowing you to create custom reports, set up goals, and segment your data based on various dimensions
What do you dislike most about this product?
complex, especially for beginners. The initial setup requires adding tracking code to your website and configuring various settings
What recommendations would you give to someone considering this product?
define your goals and objectives, whether it's understanding website traffic, user behavior, conversions, or performance
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Fair
Suzan P.
- Role: C-Level
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Extremely Reliable!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It covers every aspect of traffic reporting needed
What is your favorite aspect of this product?
I like how efficient it is, and how easily we are able to track traffic to increase our sales
What do you dislike most about this product?
There isn't anything I dislike about it
What recommendations would you give to someone considering this product?
I would say to definitely use Google Analytics!!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
