What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Krupali M.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jun 2023
Unveil the Power of Website Data with GA
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics differentiates itself through deep integration with the Google ecosystem and its robust tracking and reporting capabilities.
What is your favorite aspect of this product?
We appreciate Google Analytics for its comprehensive data analysis capabilities and user-friendly interface.
What do you dislike most about this product?
Steep learning curve for beginners, complex implementation for advanced tracking, or limitations in data granularity depending on the user's specific needs.
What recommendations would you give to someone considering this product?
Google Analytics is a must to track your website visitors.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Effective Service
Mohd Saalim T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2023
Best Ever Analytics Tool For Website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's interface and flexibility
What is your favorite aspect of this product?
Conversion tracking
What do you dislike most about this product?
Nothing I dislike about UA, but GA4 s a little hard
What recommendations would you give to someone considering this product?
Must have a tool for analysis
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Tahir A.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Jun 2023
The best there is
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Features of google analytics are very superior
What is your favorite aspect of this product?
Integration and production of reports
What do you dislike most about this product?
Nothing I could think of right now
What recommendations would you give to someone considering this product?
Best tool available in the market
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
