What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Mohd Saalim T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2023
Best Ever Analytics Tool For Website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's interface and flexibility
What is your favorite aspect of this product?
Conversion tracking
What do you dislike most about this product?
Nothing I dislike about UA, but GA4 s a little hard
What recommendations would you give to someone considering this product?
Must have a tool for analysis
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Tahir A.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Jun 2023
The best there is
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Features of google analytics are very superior
What is your favorite aspect of this product?
Integration and production of reports
What do you dislike most about this product?
Nothing I could think of right now
What recommendations would you give to someone considering this product?
Best tool available in the market
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rafiq K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2023
Best tool for monitoring website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is a great tool for website analysis that provides clear views of the website. It's an excellent tool for tracking traffic and website health.
What is your favorite aspect of this product?
It gives detailed analysis of the website including traffic, Users GEO, Users Country and lots of other important data
What do you dislike most about this product?
Sometime feels they are doing too much update with the system so we have to keep changing the code and update the new design
What recommendations would you give to someone considering this product?
Google Analytics is the best tool for monitoring your website which provides clear information about your website usability. It's the best choice for anyone who want to analyze the website
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
