What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Megha M.
- Role: Consultant
- Industry: Healthcare
- Involvement: End User of Application
Submitted Aug 2023
Best in class for analytics. Can’t trust any other
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Best features, easy to understand. Very detailed analytics.
What is your favorite aspect of this product?
Detailed analytics
What do you dislike most about this product?
Integration is a little difficult
What recommendations would you give to someone considering this product?
Best option in market, nothing can beat google analytics. Absolutely the best in every terms
Pros
- Performance Enhancing
- Effective Service
- Inspires Innovation
- Caring
Kashish P.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2023
Google Analytics- A tool to analyze web traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides you a way to analyze the web traffic hitting your website. It gives you insights on the traffic coming to your website like the number of visitors visiting the site, the browsers from which the hit is coming, the pages which are being accessed on a large scale, session duration, bounce rate, site being searched from search engine or user coming to site directly. All these and more analysis is provided by Google through this product.
What is your favorite aspect of this product?
Google Analytics provides an excellent dashboard giving all statistics on the website traffic. It is easy to implement. One needs to create an account in Google Analytics for using the service. Google provides you with a script that needs to be embedded in the webpage so that the Google crawlers starts functioning and tracking the web traffic.
What do you dislike most about this product?
The Google Analytics platform is very useful and has no disadvantages. People can track how their website is being used and take business decisions. Google Analytics is a web based service and requires web connectivity for its usage.
What recommendations would you give to someone considering this product?
I would surely recommend others to use Google Analytics
Pros
- Respectful
- Fair
- Helps Innovate
- Reliable
Marie M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2023
Great product for technical users
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The most popular online analytics tool is probably Google Analytics, and although being free, it is widely used. This includes straightforward use cases like knowing a user's session count and more complicated use cases like tracking conversion goals for purchases and final revenue targets.
What is your favorite aspect of this product?
When it relates to site data reporting, traffic analysis, and other features, Google Analytics is a treasure. Now, we use Google Analytics to keep track of all of our customized events. And Google's native Looker Studio is used to visualize this data. It offers tools for reporting and visualizing detailed site data.
What do you dislike most about this product?
For those who are unfamiliar with the product, it is exceedingly difficult, and the learning curve gets steeper with each new feature it introduces. It can be difficult to tag particular things, like hitting a button, as that calls for a different Google product.
What recommendations would you give to someone considering this product?
The foundation of all we do and plan turned out to be this program. This not only enables direct integration with tools like Google AdWords and the visibility of ad performance, but it also enables the development of subsequent apps and tactics while taking into account the current website user behavior.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
