What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Ahmet Ekmel K.
- Role: C-Level
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2023
Nothing Compares to GA
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have never seen better analytics tool than GA, although alternatives were available and I was always going back to GA to check better
What is your favorite aspect of this product?
I like the way in which I can customize reports and connect it with Google Data Studio where I can use any visuals
What do you dislike most about this product?
I do not like that the Goals are not available in GA4 getting ready to conversions only would be difficult
What recommendations would you give to someone considering this product?
There were demo accounts available for Google Analytics Universal, I suppose it would be available for GA4, give that a try
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Yasemin D.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2023
Absolute Must Have, Love It
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's the single most amazing web analytics tool that I am using for many years and the competitors are far from perfect.
What is your favorite aspect of this product?
Especially working with UTMs, source/mediums and conversions make life a lot easier for us when we are analyzing the website traffic.
What do you dislike most about this product?
Especially the transition from Google Analytics Universal to Google Analytics 4 was painful, however it passed
What recommendations would you give to someone considering this product?
I'd definitely recommend them to use demo account to get around and understand how it's workingEspce
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Akash A.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2023
Easy to implement and good training material
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy integration with other Google Prodcuts
What is your favorite aspect of this product?
Ease of implementation
What do you dislike most about this product?
Nothing at this point of time
What recommendations would you give to someone considering this product?
Please do enough research of your current ecosystem before taking any analytics product
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
