Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Frase Logo
Frase Logo
Frase

Frase

Composite Score
7.5 /10
CX Score
7.9 /10
Category
Frase
7.5 /10

What is Frase?

Frase is the industry-leading AI Writing platform that helps you research, write, and optimize high-quality SEO content in minutes instead of hours. The vision is to create an answer-driven internet that is more accessible, and human to everyone. Frase is transforming SEO and content creation with AI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Frase Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Frase?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Caring

Feature Ratings

Average 83

Grammar and Spellcheck

92

Collaboration

89

Auto-Completion and Predictive Text

86

Long Form Content Generation

84

Artificial Intelligence and Natural Language Processing

83

Templates

83

Multi-Language Support

80

Style and Tone Suggestions

80

Article Summarizer

80

Integration

80

Topic Generator

77

Vendor Capability Ratings

Average 82

Ease of IT Administration

91

Quality of Features

89

Usability and Intuitiveness

86

Business Value Created

86

Availability and Quality of Training

84

Ease of Data Integration

83

Vendor Support

81

Ease of Customization

77

Breadth of Features

75

Ease of Implementation

74

Product Strategy and Rate of Improvement

74

Frase Reviews

Otuboguwa O.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2025

Good Potential, But Needs Some Tweaks

Likeliness to Recommend

8 /10

What differentiates Frase from other similar products?

Easy to understand and flexible

What is your favorite aspect of this product?

best part for me is the combination of modern design and comfort it fits perfectly with my home decor

What do you dislike most about this product?

I love the design, but I found the assembly process a bit frustrating the instructions could have been clearer

What recommendations would you give to someone considering this product?

Measure your space carefully before buying, and be prepared to spend some time on assembly. It helps to have a second person to assist

Pros

  • Helps Innovate
  • Performance Enhancing
  • Unique Features
  • Efficient Service

SAURABH KUMAR S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2025

"Frase: A Powerful AI Tool for Streamlined Content

Likeliness to Recommend

9 /10

What differentiates Frase from other similar products?

Frase stands out with in-editor SERP research, AI-powered briefs, real-time content scoring, and seamless integrations—offering powerful, cost-effective content optimization compared to pricier tools like SurferSEO or MarketMuse.

What is your favorite aspect of this product?

My favorite aspect of Frase is its real-time content optimization, which scores drafts against top-ranking pages and instantly suggests improvements—making it easy to create SEO-ready content without switching tools.

What do you dislike most about this product?

The biggest drawback of Frase is its learning curve and occasional AI-generated fluff, which means you often need to refine or fact-check content before it’s truly publish-ready.

What recommendations would you give to someone considering this product?

I’d recommend starting with Frase’s content brief and optimization features first, then gradually exploring its AI writing tools. Pair it with manual editing for accuracy, and use integrations to streamline publishing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Grace I.

  • Role: Student Academic
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2025

Powerful Tool, Needs a Few Tweaks

Likeliness to Recommend

10 /10

What differentiates Frase from other similar products?

Frase stands out by combining AI-powered content creation with real-time SEO optimization and topic research, streamlining the entire content workflow in one platform.

What is your favorite aspect of this product?

My favorite aspect of Frase is its ability to generate SEO-optimized content briefs and outlines quickly based on top-performing search results.

What do you dislike most about this product?

What I dislike most about Frase is the lack of a built-in plagiarism checker and limited integrations with external SEO and analytics tools.

What recommendations would you give to someone considering this product?

I recommend using it for streamlining content research and SEO-focused writing, but pair it with external tools for plagiarism checks and deeper analytics to get the most value.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171