
What is Frase?
Frase is the industry-leading AI Writing platform that helps you research, write, and optimize high-quality SEO content in minutes instead of hours. The vision is to create an answer-driven internet that is more accessible, and human to everyone. Frase is transforming SEO and content creation with AI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
100 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Frase?
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Grammar and Spellcheck
Collaboration
Auto-Completion and Predictive Text
Long Form Content Generation
Artificial Intelligence and Natural Language Processing
Templates
Multi-Language Support
Style and Tone Suggestions
Article Summarizer
Integration
Topic Generator
Vendor Capability Ratings
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Ease of Customization
Breadth of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Frase Reviews
Otuboguwa O.
- Role: Information Technology
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Sep 2025
Good Potential, But Needs Some Tweaks
Likeliness to Recommend
What differentiates Frase from other similar products?
Easy to understand and flexible
What is your favorite aspect of this product?
best part for me is the combination of modern design and comfort it fits perfectly with my home decor
What do you dislike most about this product?
I love the design, but I found the assembly process a bit frustrating the instructions could have been clearer
What recommendations would you give to someone considering this product?
Measure your space carefully before buying, and be prepared to spend some time on assembly. It helps to have a second person to assist
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Efficient Service

SAURABH KUMAR S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2025
"Frase: A Powerful AI Tool for Streamlined Content
Likeliness to Recommend
What differentiates Frase from other similar products?
Frase stands out with in-editor SERP research, AI-powered briefs, real-time content scoring, and seamless integrations—offering powerful, cost-effective content optimization compared to pricier tools like SurferSEO or MarketMuse.
What is your favorite aspect of this product?
My favorite aspect of Frase is its real-time content optimization, which scores drafts against top-ranking pages and instantly suggests improvements—making it easy to create SEO-ready content without switching tools.
What do you dislike most about this product?
The biggest drawback of Frase is its learning curve and occasional AI-generated fluff, which means you often need to refine or fact-check content before it’s truly publish-ready.
What recommendations would you give to someone considering this product?
I’d recommend starting with Frase’s content brief and optimization features first, then gradually exploring its AI writing tools. Pair it with manual editing for accuracy, and use integrations to streamline publishing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Grace I.
- Role: Student Academic
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2025
Powerful Tool, Needs a Few Tweaks
Likeliness to Recommend
What differentiates Frase from other similar products?
Frase stands out by combining AI-powered content creation with real-time SEO optimization and topic research, streamlining the entire content workflow in one platform.
What is your favorite aspect of this product?
My favorite aspect of Frase is its ability to generate SEO-optimized content briefs and outlines quickly based on top-performing search results.
What do you dislike most about this product?
What I dislike most about Frase is the lack of a built-in plagiarism checker and limited integrations with external SEO and analytics tools.
What recommendations would you give to someone considering this product?
I recommend using it for streamlining content research and SEO-focused writing, but pair it with external tools for plagiarism checks and deeper analytics to get the most value.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing