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Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

8.1 /10

CX Score

8.4 /10

80 Reviews Write a Review

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

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2 Top Rated Capabilities

1 Top Rated Features

2024

Contract Negotiation

2024

3 Top Rated Capabilities

1 Top Rated Features

2023

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

96 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative

9% Neutral

90% Positive

Pros

Security Protects
Respectful
Client Friendly Policies
Saves Time

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Operations Management

Marketing Workflow Management

Marketing Analytics

Marketing Asset Management

Email Marketing Automation

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Availability and Quality of Training

Vendor Support

Breadth of Features

Ease of IT Administration

Also Featured in...

Customer Data Platform

Translation missing: en.product_page.ratings.score 8.1

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Customer Intelligence

Translation missing: en.product_page.ratings.score 7.9

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Sales Analytics

Translation missing: en.product_page.ratings.score 7.4

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Manuela Z.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Good product

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Segmentation and personalization 360 degree customer view Unified customer profile

What is your favorite aspect of this product?

Unified customer view Scalability Real time updates

What do you dislike most about this product?

Complex implementation Cost Dependency on Microsoft ecosystems

What recommendations would you give to someone considering this product?

Invest in training Collaborate with IT teams Explore integrations

Pros

Trustworthy
Unique Features
Efficient Service
Effective Service

Oluwapelumi J.

Role: Sales Marketing
Industry: Construction
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2025

Powerful but complex.

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Dynamics 365 Customer Insights stands out for its deep integration with the Microsoft ecosystem (like Teams, Outlook, and Power BI), enabling seamless data flow across tools. It also offers powerful AI-driven insights and real-time customer profiles, which help businesses deliver highly personalized experiences. Unlike many competitors, it’s built to scale and support both B2B and B2C use cases with strong customization options.

What is your favorite aspect of this product?

As a user, my favorite aspect of Dynamics 365 Customer Insights is how it brings all customer data into one place and turns it into clear, actionable insights. It helps me really understand customer behavior and tailor experiences without having to jump between different tools.

What do you dislike most about this product?

What I dislike most about Dynamics 365 Customer Insights is that it can be quite complex to set up initially, especially if you're not already familiar with Microsoft's ecosystem. The learning curve is steep, and it takes time to fully unlock its potential.

What recommendations would you give to someone considering this product?

If you're considering Dynamics 365 Customer Insights, make sure you have a clear understanding of your data goals and be ready to invest time in training, once set up properly, it's a powerful tool, but not plug-and-play.

Pros

Caring
Helps Innovate
Reliable
Performance Enhancing

Musilimot Titilayo M.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Robust and powerful data platform with AI integrat

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Customer Insights can be effortlessly extended and customized through Power Platform tools such as Power Apps, Power Automate, and Power BI, providing flexibility for users with or without technical expertise.

What is your favorite aspect of this product?

It enables the ingestion and unification of data from various sources—CRM, ERP, social media, web, POS systems, and more—delivering a comprehensive 360-degree customer view without the need for complex integrations.

What do you dislike most about this product?

Nothing really

What recommendations would you give to someone considering this product?

Utilize the integrated privacy and compliance tools to ensure adherence to industry regulations and safeguard customer data efficiently.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Latest Research

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

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Awards & Recognition

Dynamics 365 Customer Insights Ratings

85 Likeliness to Recommend

96 Plan to Renew

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Customer Data Platform

Customer Intelligence

Sales Analytics

Dynamics 365 Customer Insights Reviews

Manuela Z.

Good product

Likeliness to Recommend

Pros

Oluwapelumi J.

Powerful but complex.

Likeliness to Recommend

Pros

Musilimot Titilayo M.

Robust and powerful data platform with AI integrat

Likeliness to Recommend

Pros

Title

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Operations Management

Marketing Workflow Management

Marketing Analytics

Marketing Asset Management

Email Marketing Automation

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Availability and Quality of Training

Vendor Support

Breadth of Features

Ease of IT Administration