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Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

7.4 /10

CX Score

7.9 /10

13 Reviews Write a Review

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

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Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

0% Negative

0% Neutral

100% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 76

Dashboard

Data Ingestion and Interoperability

Collaboration

Predictive Time-Series Reporting & Analytics

Artificial Intelligence-Based Insights

Scenario Analysis

Visual Pipeline Monitoring

Intelligent Alerts and Notifications

Territory Analytics and Management

Pipeline Planning

Predictive Sales Forecasting

Vendor Capability Ratings

Average 79

Ease of Data Integration

Usability and Intuitiveness

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Vendor Support

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Breadth of Features

Also Featured in...

Marketing Platforms - Enterprise

Translation missing: en.product_page.ratings.score 8.1

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Customer Data Platform

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Customer Intelligence

Translation missing: en.product_page.ratings.score 7.9

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Aditya A.

Role: Operations
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2025

comprehensive platform for customer insights

Likeliness to Recommend

7 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

strong integration with the Microsoft ecosystem, AI-driven analytics and advanced customer segmentation capabilities

What is your favorite aspect of this product?

intuitive dashboards and insights that help make informed business decisions quickly

What do you dislike most about this product?

implementation can be complex, time-consuming and often requires IT support for full functionality

What recommendations would you give to someone considering this product?

best suited for organizations with mature data strategies and sufficient IT resources, smaller teams should evaluate cost and implementation effort carefully

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Cons

Vendor's Interest First
Charges for Enhancements
Leverages Incumbent Status

Kevin M.

Role: Finance
Industry: Finance
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Feb 2025

A marketing platform that engages with customers

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Its advanced automation capabilities, driven by AI-powered insights and predictive analytics

What is your favorite aspect of this product?

It allows you to device and run a highly personalized customer experience

What do you dislike most about this product?

Potential complexity of implementation, the need for in going training, and the cost consideration for small businesses

What recommendations would you give to someone considering this product?

You must have a business knowledge on the different type of products for your business and how your customers interact with them

Pros

Helps Innovate
Reliable
Trustworthy
Efficient Service

Adeetya U.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Reporting-Client Management-Lead Management

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Integration with almost all products in the market

What is your favorite aspect of this product?

Easy available on all platforms

What do you dislike most about this product?

More AI Integrations are required

What recommendations would you give to someone considering this product?

This product is just impeccable, can be integrated with any product in the market, can be used with ease

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

Need Assistance?

Dynamics 365 Customer Insights Ratings

89 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Generate presentation ready QBRs, reports and dashboards. Includes progress to goal, growth forecasts, average sales cycle and ACV, and lead source analysis.

Data Ingestion and Interoperability Includes bidirectional connections with external sources of data i.e. CRM Systems and Marketing Automation Tools, to improve the breadth of contact information.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Predictive Time-Series Reporting & Analytics Includes time-series analytics on critical sales metrics, including forecasts, pipeline, activity, and quota attainment.

Artificial Intelligence-Based Insights Includes predictive insights and forecasted on artificial intelligence rather than purely historical data.

Scenario Analysis The solution provides the ability to create and model different projected revenue and growth scenarios based on multivariate, user-defined conditions.

Visual Pipeline Monitoring Includes customizable visualizations of the sales pipeline for monitoring pipeline health, risk, quality and goal progression.

Intelligent Alerts and Notifications Includes notifications across a range of channels including in-platform (tray notification), SMS and email customized to trigger in specific circumstances.

Territory Analytics and Management Includes the ability to analyze capacity and allocate resources for targeting key segments in a given territory or market.

Pipeline Planning Determine how much pipeline is necessary to meet revenue targets, specifically, understand if there is sufficient pipeline coverage for a given quarter.

Predictive Sales Forecasting Includes the ability to project sales/revenue over a specified period of time, using a combination of historical performance and/or external signals.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Platforms - Enterprise

Customer Data Platform

Customer Intelligence

Dynamics 365 Customer Insights Reviews

Aditya A.

comprehensive platform for customer insights

Likeliness to Recommend

Pros

Cons

Kevin M.

A marketing platform that engages with customers

Likeliness to Recommend

Pros

Adeetya U.

Reporting-Client Management-Lead Management

Likeliness to Recommend

Pros

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Title

Feature Ratings

Dashboard

Data Ingestion and Interoperability

Collaboration

Predictive Time-Series Reporting & Analytics

Artificial Intelligence-Based Insights

Scenario Analysis

Visual Pipeline Monitoring

Intelligent Alerts and Notifications

Territory Analytics and Management

Pipeline Planning

Predictive Sales Forecasting

Vendor Capability Ratings

Ease of Data Integration

Usability and Intuitiveness

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Vendor Support

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Breadth of Features