This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Amplitude

Amplitude Analytics

Composite Score

8.3 /10

CX Score

8.4 /10

41 Reviews Write a Review

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

82 Plan to Renew

86 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

10% Negative

5% Neutral

85% Positive

Pros

Helps Innovate
Friendly Negotiation
Caring
Enables Productivity

Feature Ratings

Average 75

Product Analytics

Dashboards, Analytics and Reporting

Website Analytics

Customer Journey Modelling

3rd-Party Integrations

Session Replay

Privacy, Security, and Regulatory Compliance

Event & Conversion Analytics

Customer Identity

Marketing Analytics

Governed Access & Security

Vendor Capability Ratings

Average 73

Quality of Features

Ease of Customization

Usability and Intuitiveness

Business Value Created

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Breadth of Features

Also Featured in...

Website Analytics

Translation missing: en.product_page.ratings.score 8.3

View Amplitude Analytics in this category (opens in a new tab)

Product Analytics

Translation missing: en.product_page.ratings.score 7.8

View Amplitude Analytics in this category (opens in a new tab)

Amplitude Analytics Reviews

Role: Information Technology
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Mar 2026

Amplitude is a great data platform

Likeliness to Recommend

9 /10

Pros

Continually Improving Product
Saves Time
Helps Innovate
Reliable

Mohammed H.

Role: Information Technology
Industry: Banking
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2026

One stop shop for product analytics

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

The granularity it provides into each step of the journey with event properties and with the data being in real time.

What is your favorite aspect of this product?

Session replay is one of my favorite features as we can exactly see what the user did inside of our application.

What do you dislike most about this product?

Dashboard level filters being a paid feature as then we have to manually change the time range on each visual of the dashboard.

What recommendations would you give to someone considering this product?

I would say definitely go for it as amplitude not only helps in solving current problems but allows us to view and interpret data in different forms such as funnels, etc. which opens avenues for product growth and new features.

Pros

Trustworthy
Effective Service
Saves Time
Helps Innovate

Sonal C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2026

Intuitive Analytics with Powerful Insights

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

IT capability of analytics and its recent feature AI. You enter a event or flow and it generates entire dashboard for you. This is way beyond what I have seen with any other product.

What is your favorite aspect of this product?

The AI which generates insights in minutes. IT brings the complex details and summarises it in any format. This is really a game changes

What do you dislike most about this product?

I need to know all events, I want AI to find them if I tell him please generate dashbaord for Airbnb flow

What recommendations would you give to someone considering this product?

Go for it, it is easy to setup and get started on. It brings value immediately

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Latest Research

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Amplitude Analytics Ratings

95 Likeliness to Recommend

82 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

3rd-Party Integrations Integrates with a CDP or data layer to unify data from multiple systems for analysis and activation.

Session Replay Session replay with heatmaps or clickstream visualizations to diagnose issues, identify trends, or improve UX.

Privacy, Security, and Regulatory Compliance The vendor meets consumer privacy laws for the specific location (GDPR and CCPA), provides security, and complies with all other regulatory requirements.

Event & Conversion Analytics Measure engagement and goal completion by tracking user actions and key conversions across channels.

Customer Identity Combine multichannel data into a single, cohesive view of each customer across touchpoints.

Marketing Analytics Tracks campaign performance, attribution, and marketing ROI.

Governed Access & Security Apply role-based controls and governance to manage data access and integrity.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Website Analytics

Product Analytics

Amplitude Analytics Reviews

Amplitude is a great data platform

Likeliness to Recommend

Pros

Mohammed H.

One stop shop for product analytics

Likeliness to Recommend

Pros

Sonal C.

Intuitive Analytics with Powerful Insights

Likeliness to Recommend

Pros

Most Popular Amplitude Analytics Comparisons

Pendo

Hotjar

Google Analytics 360

Mixpanel

Adobe Analytics

Heap

Schedule Your Call

Feature Ratings

Product Analytics

Dashboards, Analytics and Reporting

Website Analytics

Customer Journey Modelling

3rd-Party Integrations

Session Replay

Privacy, Security, and Regulatory Compliance

Event & Conversion Analytics

Customer Identity

Marketing Analytics

Governed Access & Security

Vendor Capability Ratings

Quality of Features

Ease of Customization

Usability and Intuitiveness

Business Value Created

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Breadth of Features