Select and Implement a Social Media Management Platform – Phase 1: Develop a Technology Enablement Approach for Social Media

Author(s): Mohammed Alsakka , Ben Dickie

This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization. This phase will take you through the following activities:

  • Assess your organizational readiness for the SMMP project.
  • Evaluate social media opportunities within your organization.
  • Discuss how an SMMP can assist with marketing, sales, and customer service.

Tags

SMMP readiness, social media readiness, social media maturity assessment, SMMP maturity, SMMP use case, Facebook, Twitter, LinkedIn, YouTube, Adobe Social, Hootsuite, Salesforce, Sendible, Sprinklr, Sprout Social, Sysomos, Viralheat, Cision

View the Complete Blueprint:

Thought model representing Select and Implement a Social Media Management Platform

Select and Implement a Social Media Management Platform

Vendor Evaluation

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