IT Budgets Look Flat, Marketing Needs to Lead Through the Economic Challenges

Author(s): Joanne Correia

The B2B software markets are at a reset point as the major vendors increase their prices, inflation takes a bite out of IT budgets, and company financial valuations move downward. Marketing leaders will benefit from changes discussed in this article for marketing activities in PR, Pricing, Competitive Intelligence, and Customer Engagement.

Tags

B2B Software Marketing Strategy, Market Positioning, Market Maturity, Buyer Behavior, IT Budgets, PR Strategy, Product Marketing, Product Management, Negotiating SW Contracts, Website, Go-to-Market Strategy, Contract Negotiation, Market consolidation, Market Valuation, Product Pricing, Cost Models

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