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Elevate the Role of CMOs: A Strategic Imperative for Business Leadership

Author(s): Nathalie Vezina

CMOs are urged to take the reigns as strategic leaders, advocating for their vision and expertise to drive marketing initiatives that are integral to corporate success and transforming their roles from operational executors to influential decision-makers.

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CMO leadership, marketing autonomy, CEO partnership, strategic marketing, CMO challenges, marketing innovation, business strategy, marketing agility, CMO empowerment, corporate marketing, Elevating CMO to strategic leader, CMO and CEO collaboration, overcoming CMO execution perception, data-driven marketing decision-making, fostering innovation in marketing, aligning marketing with business goals, transforming CMO roles in business, asserting CMO professional autonomy, key decision-making for CMOs, building a culture of marketing agility
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