Develop a Web Experience Management Strategy Phase 1: Harness the Value of Web Experience Management

Author(s): Ben Dickie, Evan Destunis

Web experience management (WEM) encompasses more than just web content management and deployment. It is important to first understand what WEM is and what the benefits of such a solution are. Once that has been established, it is important to create a project charter and the project team, and outline roles and responsibilities going forward.