Develop a Web Experience Management Strategy Phase 1: Harness the Value of Web Experience Management

Author(s): Ben Dickie , Evan Destunis

Web experience management (WEM) encompasses more than just web content management and deployment. It is important to first understand what WEM is and what the benefits of such a solution are. Once that has been established, it is important to create a project charter and the project team, and outline roles and responsibilities going forward.