Accelerate Persona & Journey Mapping With AI Storyboard

Author(s): Terra Higginson, Nathalie Vezina

This research gives clients a repeatable three-phase approach for accelerating persona and journey mapping with AI. It shows teams how to use existing customer knowledge to create a strong first draft, apply expert judgment to improve the map, and validate key assumptions with targeted customer interviews. Clients can use the approach to identify friction points and key moments faster, clarify ownership across product, CX, marketing, and operations, and keep their maps aligned with changing buyer needs.