Tools

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Writing Style Guide Template Outline your brand's writing principles, style, grammar, punctuation, and number rules.
Brand Voice Guidelines Template Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
Brand Value Proposition and Positioning Statement Clarify your positioning in the marketplace and your unique competitive advantage.
Brand Purpose, Mission, Vision, and Values Template Define the “raison d’être” and fundamental principles of your brand.
Market Analysis Template Analyze and document your competitive landscape, and assess your strengths, weaknesses, opportunities, and threats.
Brand Awareness Strategy Rollout Plan Template Build and deliver on an effective tactical deployment plan.
The ITSM Vendor Evaluation Workbook Use this workbook to execute vendor evaluations. The workbook can be provided to your vendors to initially self-score and then be reviewed by your team; alternatively, your...
Information Standards Guide This guide summarizes best practice information management and information architecture organizations and frameworks.
CRM Requirements Template Use this tool to collect CRM requirements in alignment with the major functional areas of CRM.
HRIS Requirements Template Use this tool to collect HRIS requirements in alignment with the major functional areas of HRIS.