Applications
Topics
Prioritize Social Media Channels to Reach Your B2B BuyerKeeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the... |
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Marketing Strategies in a Potential RecessionHow does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and... |
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The State of Technology Company Mergers and Acquisitions in 2023 and the Subsequent Branding RequirementsThis article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,... |
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Diagnose Brand Health to Improve Business Growth – Phases 1-2Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven... |
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Brand Diagnostic Tool – Financial Metrics Analysis TemplateCustomer Retention Rate (CRR), Acquisition Cost (CAC), and Lifetime Value (CLV), revenue, profit margin, market share and Intangible Assets Market Value (IAMV) will allow... |
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Brand Diagnostic Tool – Survey and Interview Questionnaires and Lists TemplateThe surveys and interviews represent the most critical step to understanding how your brand is being perceived by internal stakeholders, by your customers, and in your... |
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Diagnose Brand Health to Improve Business GrowthKnowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing... |
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Brand Diagnostic – Executive Presentation TemplatePre-built presentation template to educate, engage and unify key stakeholders on the importance of a strong brand, and to assess and improve brand performance. This is also... |
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Brand Diagnostic Tool – External and Internal Factors Metrics Analysis TemplateThe external and internal factor analysis will allow you to detect and understand broad changes, disruptors and mid- to long-term trends in your specific field that are... |
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Brand Diagnostic Tool – Digital Metrics Analysis TemplateDigital metrics analysis will provide insights into how buyers and potential buyers interact and engage with your brand digitally. It's also used to evaluate the brand's... |
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