Tagged - marketing

Adobe Charges Ahead on Driving Compelling Personalization Using AI

Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will...

Salesforce Aims to Invest $2 Billion Over Five Years in Its Canadian Business

Salesforce, an established leader in a variety of customer experience domains, recently announced it will expand its Canadian footprint with a $2-billion investment over...

Adobe’s Q1 FY19 Revenue and Earnings Power to New Heights

Adobe’s revenues grew at a rate of 25% to $2.6 billion in the most recent quarter, placing the company on an annualized run rate of about $10 billion! The Magento...

Plan Your Digital Transformation on a Page – Phase 4: Sustain Digital Transformation

Create, polish, and socialize the Digital Strategy on a Page.

Plan Your Digital Transformation on a Page – Executive Brief

Read our concise Executive Brief to understand how digital disruption is driving the need for transformation, and how Info-Tech’s methodology can help.

Plan Your Digital Transformation on a Page – Phases 1-4

The age of digital has created new ways for organizations and customers to form relationships. To survive, organizations must digitally transform to fit customer needs....

Plan Your Digital Transformation on a Page – Phase 1: Scope the Digital Transformation

Learn how to apply the Digital Value Pools thought model and scope your strategy around them.

Plan Your Digital Transformation on a Page – Phase 2: Design the Digital Future State Vision

Identify business imperatives, define digital outcomes, and define the strategy’s guiding principles.

Digital Strategy on a Page

This template will allow you to create an executive summary of your digital strategy that will educate stakeholders and inspire change.

Plan Your Digital Transformation on a Page – Phase 3: Define the Digital Roadmap

Define, prioritize, and roadmap digital initiatives and plan contingencies.
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