Yotpo

Customer Relationship Management

Enables the organization to collect and store customer information, alongside the ability to send targeted and personalized messages.

Activity Tracking

Monitor customer engagement with each loyalty program.

Member Portal

Self-service platform where customers can log-in, view and/or redeem their points, and receive notifications about sales or promotions.

Omnichannel Experience

Provide access to loyalty accounts using multiple devices and channels, including POS systems in-store, mobile apps, social media, or SMS.

Rewards Management

Customizable programs for controlling rewards structure, how points are earned, and how points are spent.

Open API

The solution provides an open API to easily shuttle data from the sales intelligence platform to other key sales or customer experience systems.

Customer Segmentation

The system can separate customers into tiered groupings and suggest rates accordingly.

Artificial Intelligence / Machine Learning

Leverages AI and machine learning algorithms to personalize incentives and rewards based on customer behaviour.

Card Management

Ability to issue and manage physical and digital loyalty/gift cards.

Pricing Promotions

Includes a price, label, an intrinsic value, markdowns, promotional scheduling, bundling, discounting and activation rules engine, customer specific pricing.

Vendor Support

The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation

Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created

Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement

Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration

Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training

Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration

This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features

Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features

Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness

End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization

Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.