What is Wix?
Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Wix?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Standard Templates
Web Publishing Capabilities
Management Interface
Social Media Integration
Content Repository
Content Workflow Management
Content Security
Analytics and Reporting
E-Commerce Integration
Multi Channel Support
Digital Asset Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Quality of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
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Wix Reviews
Matthew Lucca C.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2023
Wix líder CMS.
Likeliness to Recommend
What differentiates Wix from other similar products?
It is a great CMS, distinguished by its ease of use and its compatibility with multiple marketing and IT plugins.
What is your favorite aspect of this product?
Create many websites in minutes from intranet, blogs, etc.
What do you dislike most about this product?
Not necessary, I like WIX.
What recommendations would you give to someone considering this product?
It is a very versatile system, it offers many additional functions and multiple plugins.
Pros
- Saves Time
- Helps Innovate
- Trustworthy
- Efficient Service
Cons
- Commodity Features
- Under Delivered
- Charges for Enhancements
Abraham E.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2025
Flexible and user-friendly website builder
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix stands out for its intuitive drag-and-drop editor, AI design assistant, and wide variety of customizable templates, making it ideal for users without coding skills.
What is your favorite aspect of this product?
The ease of use combined with design flexibility, which allows me to quickly create visually impressive websites without much technical overhead.
What do you dislike most about this product?
The limited back-end access and code-level customization, which can be a bottleneck for more advanced development needs.
What recommendations would you give to someone considering this product?
Wix is great for small businesses, creatives, and front-end developers looking for quick deployment. However, if you need deep integration or complex backend logic, consider pairing it with external tools or services
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Michael A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Easy Website Creation with Unmatched Customization
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix distinguishes itself from other website builders by offering an exceptionally user-friendly drag-and-drop interface that requires no coding knowledge, a vast and diverse library of professionally designed templates, a robust app market for seamless integration of advanced functionalities such as e-commerce tools and marketing features, flexible pricing plans catering to various budgets and needs, and powerful built-in tools like Wix ADI (Artificial Design Intelligence) for automated site creation, all of which empower users, from beginners to professionals, to create highly customized, responsive,and feature-rich website with ease
What is your favorite aspect of this product?
My favorite aspect of Wix is its intuitive drag-and-drop editor, which makes it incredibly easy for users of all skill levels to create highly customized, professional-looking websites without needing any coding expertise.
What do you dislike most about this product?
The aspect I dislike most about Wix is that once you choose a template, you can't switch to a different one without rebuilding your site from scratch, which can be frustrating for users wanting to change their site's design later.
What recommendations would you give to someone considering this product?
If you're considering Wix, I recommend exploring its free plan to test the drag-and-drop editor and template options, ensuring they meet your design needs, but be aware that switching templates later requires rebuilding your site, so choose carefully upfront.
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Inspires Innovation
