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WebEngage, Inc.

WebEngage

Composite Score

7.6 /10

CX Score

7.9 /10

10 Reviews Write a Review

What is WebEngage?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Company Details

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WebEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love WebEngage?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Feature Ratings

Average 81

Scheduled Messaging

Opt-in

Text Messaging

Marketing Analytics

Application Integration

Communication Archive

Mobile Payments

Mobile Marketing Management

Social Media Marketing Management

Surveys Feedback

Loyalty Promotions Management

Vendor Capability Ratings

Average 80

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Business Value Created

Vendor Support

WebEngage Reviews

Tanvi P.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Highly Website-optimised and easy to grasp.

Likeliness to Recommend

8 /10

What differentiates WebEngage from other similar products?

User Journey mapping especially for the website based campaigns. This helped us to understand user behavior from the websites.

What is your favorite aspect of this product?

Unlike other marketing automation tools, their vendor support and customer success teams are very quick with replies to any minor technicalities that may arise.

What do you dislike most about this product?

The user experience needs to be worked on at many levels, considering different user personas who could use the product.

What recommendations would you give to someone considering this product?

Definitely to be considered for creating different user journeys that help you get insights into users behaviour on your website

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jan 2024

Customer Support and price point.

Likeliness to Recommend

9 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Mohamed Zishan P.

Role: Industry Specific Role
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Journey, Campaign & Analytics :) | Support :(

Likeliness to Recommend

7 /10

What differentiates WebEngage from other similar products?

Cost is much difference, way cheaper than other tools like clevertap. Also good for small orgs.

What is your favorite aspect of this product?

Journey creation, Campaign

What do you dislike most about this product?

Waiting for Journey to stop and segment to get created. A lot of time-consuming

What recommendations would you give to someone considering this product?

if you are a Small org and want to work on the core of your product and don't want to implement your own notification engine then go for this product. Outsource notification.

Pros

Helps Innovate
Continually Improving Product
Inspires Innovation
Reliable

Cons

Wastes Time
Less Effective Service
Less Caring

Latest Research

WebEngage

What is WebEngage?

Company Details

Need Assistance?

WebEngage Ratings

91 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love WebEngage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Opt-in Provides an opt-in option for potential subscribers.

Text Messaging The capability to send messages by SMS in addition to email.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

WebEngage Reviews

Tanvi P.

Highly Website-optimised and easy to grasp.

Likeliness to Recommend

Pros

Customer Support and price point.

Likeliness to Recommend

Pros

Mohamed Zishan P.

Journey, Campaign & Analytics :) | Support :(

Likeliness to Recommend

Pros

Cons

Title

Feature Ratings

Scheduled Messaging

Opt-in

Text Messaging

Marketing Analytics

Application Integration

Communication Archive

Mobile Payments

Mobile Marketing Management

Social Media Marketing Management

Surveys Feedback

Loyalty Promotions Management

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Business Value Created

Vendor Support