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What is WebEngage?
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.
Company Details
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Get AssistanceWebEngage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love WebEngage?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Scheduled Messaging
Opt-in
Text Messaging
Marketing Analytics
Application Integration
Communication Archive
Mobile Payments
Mobile Marketing Management
Social Media Marketing Management
Surveys Feedback
Loyalty Promotions Management
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of IT Administration
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Customization
Availability and Quality of Training
Business Value Created
Vendor Support
WebEngage Reviews

Albert R.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jun 2025
Your perfect partner for customer communication
Likeliness to Recommend
What differentiates WebEngage from other similar products?
I have to thank WebEngage for the incredible experience it has given me in managing my customer interactions. Since implementing this platform, I have truly felt a positive change in the way I connect and communicate with my audience.
What is your favorite aspect of this product?
What truly sets WebEngage apart from other tools is its comprehensive set of features. It's not just about email automation or push notifications; it also includes tools like surveys and user behavior analytics. This has allowed me to gain valuable insights into what my customers really want and how they are interacting with my platform.
What do you dislike most about this product?
However, like any tool, it has its areas for improvement. At times, the interface can feel a little overwhelming, especially for those new to marketing software. But with a little time and practice, I'm confident anyone can master it.
What recommendations would you give to someone considering this product?
Overall, I recommend WebEngage because it not only provides you with the tools you need to improve communication with your customers, but also gives you the ability to adapt to their needs in real time. My experience has been rewarding and has definitely had a positive impact on my business. So, if you're looking for a platform that truly values customer experience and helps you grow, WebEngage is a fantastic option.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity

Saurav S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Sep 2024
Amazing Multi-Channel Marketing Platform
Likeliness to Recommend
What differentiates WebEngage from other similar products?
The best part any startup who wants best tool at almost 30% to 40% price then Webengage is your go to tool. It offers everything what similar products offer but at very less cost. The other part is that it comes with it's own email and sms vendor at 0 set up cost, you just pay when you use them.
What is your favorite aspect of this product?
My favorite is part is creating the event based automation. You just need to drag and drop correct boxes at the right place. The user interface is very smooth to work on. You can first test your automation on UAT and then go live on production.
What do you dislike most about this product?
There has to be more vendor options to choose among marketing channels as sometimes we already have subscriptions of vendors which may not be listed on your platform.
What recommendations would you give to someone considering this product?
If you want to improve your customer engagement then this your budget friendly multi channel marketing tool to start with it. It will not only help you with more conversion but also with retention of your already acquired customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shubham S.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2024
Efficient and Impactful Platform!
Likeliness to Recommend
What differentiates WebEngage from other similar products?
WebEngage has got an excellent capability to engage and retain users through an omni-channel approach, Which makes it great. It has superb analytical capabilities which makes it stand out as superior compared to other similar products. Highly recommended!
What is your favorite aspect of this product?
User-friendly interface is great. Ability to create funnels truly helps in generating impactful insights. Campaign level analytical capability gives clear insights on the performance of campaigns.
What do you dislike most about this product?
Web Pop-ups/Banners/Notifications capability could be improved. Rest, Everything seems great!
What recommendations would you give to someone considering this product?
Highly recommended platform to scale up user engagement and retention game, Will surely contribute well to the overall retention and growth of your organization!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing