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WebEngage, Inc.

WebEngage

Composite Score
7.6 /10
CX Score
7.9 /10
Category
WebEngage
7.6 /10

What is WebEngage?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Company Details


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WebEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love WebEngage?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Feature Ratings

Average 81

Scheduled Messaging

89

Opt-in

88

Text Messaging

84

Marketing Analytics

83

Application Integration

82

Communication Archive

82

Mobile Payments

82

Mobile Marketing Management

80

Social Media Marketing Management

74

Surveys Feedback

70

Loyalty Promotions Management

70

Vendor Capability Ratings

Average 80

Breadth of Features

91

Ease of Implementation

84

Product Strategy and Rate of Improvement

81

Ease of IT Administration

80

Quality of Features

80

Ease of Data Integration

79

Usability and Intuitiveness

79

Ease of Customization

78

Availability and Quality of Training

76

Business Value Created

75

Vendor Support

74

WebEngage Reviews

Albert R.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

Your perfect partner for customer communication

Likeliness to Recommend

10 /10

What differentiates WebEngage from other similar products?

I have to thank WebEngage for the incredible experience it has given me in managing my customer interactions. Since implementing this platform, I have truly felt a positive change in the way I connect and communicate with my audience.

What is your favorite aspect of this product?

What truly sets WebEngage apart from other tools is its comprehensive set of features. It's not just about email automation or push notifications; it also includes tools like surveys and user behavior analytics. This has allowed me to gain valuable insights into what my customers really want and how they are interacting with my platform.

What do you dislike most about this product?

However, like any tool, it has its areas for improvement. At times, the interface can feel a little overwhelming, especially for those new to marketing software. But with a little time and practice, I'm confident anyone can master it.

What recommendations would you give to someone considering this product?

Overall, I recommend WebEngage because it not only provides you with the tools you need to improve communication with your customers, but also gives you the ability to adapt to their needs in real time. My experience has been rewarding and has definitely had a positive impact on my business. So, if you're looking for a platform that truly values customer experience and helps you grow, WebEngage is a fantastic option.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Saurav S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Sep 2024

Amazing Multi-Channel Marketing Platform

Likeliness to Recommend

10 /10

What differentiates WebEngage from other similar products?

The best part any startup who wants best tool at almost 30% to 40% price then Webengage is your go to tool. It offers everything what similar products offer but at very less cost. The other part is that it comes with it's own email and sms vendor at 0 set up cost, you just pay when you use them.

What is your favorite aspect of this product?

My favorite is part is creating the event based automation. You just need to drag and drop correct boxes at the right place. The user interface is very smooth to work on. You can first test your automation on UAT and then go live on production.

What do you dislike most about this product?

There has to be more vendor options to choose among marketing channels as sometimes we already have subscriptions of vendors which may not be listed on your platform.

What recommendations would you give to someone considering this product?

If you want to improve your customer engagement then this your budget friendly multi channel marketing tool to start with it. It will not only help you with more conversion but also with retention of your already acquired customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shubham S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2024

Efficient and Impactful Platform!

Likeliness to Recommend

10 /10

What differentiates WebEngage from other similar products?

WebEngage has got an excellent capability to engage and retain users through an omni-channel approach, Which makes it great. It has superb analytical capabilities which makes it stand out as superior compared to other similar products. Highly recommended!

What is your favorite aspect of this product?

User-friendly interface is great. Ability to create funnels truly helps in generating impactful insights. Campaign level analytical capability gives clear insights on the performance of campaigns.

What do you dislike most about this product?

Web Pop-ups/Banners/Notifications capability could be improved. Rest, Everything seems great!

What recommendations would you give to someone considering this product?

Highly recommended platform to scale up user engagement and retention game, Will surely contribute well to the overall retention and growth of your organization!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
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