What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Katlyn K.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Mar 2022
Easy to use
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Easier end user applications
What is your favorite aspect of this product?
How easy it is to learn and schedule posts.
What do you dislike most about this product?
These varying platforms will always provide challenges to scheduling posts. It's a pain to have to customize each platform separately, and Instagram doesn't make it easy.
What recommendations would you give to someone considering this product?
It is costly. But easy to customize and have multiple accounts. Good for bigger companies with many users.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Brian G.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: Vendor Selection and Purchasing
Submitted Mar 2022
A great tool for taking SM to the next level
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Ease of use, low pricing
What is your favorite aspect of this product?
Ease of use and reporting functionality
What do you dislike most about this product?
Off the shelf, little room for integration
What recommendations would you give to someone considering this product?
Easy to use and effective tool for taking social media management to the next step
Pros
- Saves Time
- Reliable
- Performance Enhancing
- Enables Productivity
Selena R.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Helping your grow to ace social media management
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Reporting is what makes our marketing department get ready for our next move and Sprouts’s analytics and report insight feature is what helps us with that, we totally rely on it. We can also manage our everyday posts over all our social media platforms. The price is also very reasonable for a service that offers uch advanced and good features.
What is your favorite aspect of this product?
Your social media management tucked neatly in all in one piece. Sprout helps you to manage your daily and special social media management needs without any hassle because unlike many other software that give you all features but without much guidance and most non-user-friendly. This one is your best choice when it comes to having everything under your palm and a platform that is easy to understand as well.
What do you dislike most about this product?
There is no integration with some of the most popular platforms like YouTube and it means alot for us, however we have managed this one so far but if they could add more integration with more platforms it will be a huge benefit for most businesses.
What recommendations would you give to someone considering this product?
Your choice can make a huge impact and difference in how you are growing your business. We switched to sprout and our business growth has doubled over a year. The pricing for such a great software is also very reasonable and I think if you really want a good platform with good budgeting you should go for this one.
Pros
- Unique Features
- Effective Service
- Inspires Innovation
- Caring
