What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Ollie W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Good tool, helped me run social media easily
Likeliness to Recommend
What is your favorite aspect of this product?
The calendar view of scheduled posts (past and in future)
What do you dislike most about this product?
Small bugs. The & character never worked in a tweet
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Effective Service
Courtney F.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
User-friendly, greatcustomer service, innovative
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Their customer service goes above and beyond. I constantly worked with my Sprout rep on features I wanted to see, how I used the product, ease of use, etc. I was able to meet other users, work with different groups and it helped me improve my own use for the tool.
What is your favorite aspect of this product?
TAGGING! (check out the webinar on it) -- it was a game-changer for reporting, messaging, etc. The content calendar made life so much easier and the inbox was a life-saver for managing multiple channels.
What do you dislike most about this product?
Nothing really, there were some improvements here and there as the industry grew, but Sprout always was ready to adjust to new features on social platforms
What recommendations would you give to someone considering this product?
Play around with features, use social listening, work with your rep and give lots of feedback and show them what you are working on to get the most out of the platform for your business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Incredible, powerful, get what you pay for!
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout includes every conceivable function for social media management, from initial strategy and content production, to scheduling/editorial, to community management and response, to final analytics and reporting. It's truly a complete end-to-end product, which is shown in the high price compared to its competition. However, it's essentially like buying a whole car (Sprout) versus other stores only carrying tires and engine but missing the seats.
What is your favorite aspect of this product?
I love the ease of scheduling and the available content report to send to clients to have an at-a-glance view of the calendar ahead's posts.
What do you dislike most about this product?
It is difficult for agencies to afford the best, and while I appreciate all that Sprout's capable of, the price may push folks off to lesser alternatives and sour them on the non-native social content workflow. Which, obviously, is a loss for all involved.
What recommendations would you give to someone considering this product?
Really have a good feel for how you'd like to use it, and get in touch with the support/sales team. They're flexible and will help you match the product to your needs!
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
