What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Sprout Social Reviews
Peter S.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted May 2022
Scheduling, Smart Inbox and Tagging. Worth It.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The clear focus on social integration. It is a "social first" platform. Not something intended for another use that just slapped "social" on to the name. And it shows.
What is your favorite aspect of this product?
Scheduling, Smart Inbox and tagging. These three features alone make it worth the cost. Scheduling is essential for any sort of social media strategy. The Smart Inbox ensures you never miss a comment or message. And tagging makes reporting efficient and clean.
What do you dislike most about this product?
The cost is the hardest part. It is pricey. But if you manage 3-5 channels with lots of engagement and need to regularly provide reports, it's worth it.
What recommendations would you give to someone considering this product?
Make sure you need a solution this robust. Sprout is not intended to serve your basic social media needs. It is for the professional and is priced and featured accordingly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Adam M.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Initial Implementation
Submitted May 2022
Easy to use and improves efficiency, a bit pricey
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout has a very user friendly design and look and continues to integrate with other social platforms, allowing your to import them your dashboard.
What is your favorite aspect of this product?
Sprout is very user friendly, an easy "all-in-one" Social platform to monitor all of your social platforms in one dashboard.
What do you dislike most about this product?
Sprout is on the pricey side, costing our business over $99/month. We do not purchase the upgraded options.
What recommendations would you give to someone considering this product?
Highly recommend if you are looking to monitor all of your social platforms in one location. It is very easy to import your social channels and engage with customers, if you have a lot of social activity.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Kat H.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
"Sprout is fantastic!"
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
it is a program that is very easy to configure and manage, emn this differs from many programs.
What is your favorite aspect of this product?
Sprout provides everything my team of more than ten people needs to effectively manage client social media accounts.. Since they are platform partners, Sprout has access to the most recent API changes and integrations. With the aid of community management capabilities, I can handle hundreds of comments every day. The use of social listening and reporting helps to speed up the process of identifying and implementing new ideas and strategies. For the time being, I'll be utilizing Sprout exclusively for publishing and moderation tasks after experimenting with a variety of different services.
What do you dislike most about this product?
The social listening features are great, but I'd like to see more projects in my subscription. Several of our listening initiatives have exceeded the character limit and we've had to reduce keywords.
What recommendations would you give to someone considering this product?
Sprout's integration of all our social media requirements has reduced our training and tool expenses.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
