What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Elizabeth S.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Jun 2022
Sprout is top in its class
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout has an easier user interface than the competition, and it only takes seconds to set up accounts and admins on the platform.
What is your favorite aspect of this product?
Sprout integrates with almost all of the social media verticals we use for brand recognition. I don't have to double my efforts by disseminating the same content to multiple channels and audiences all in a few clicks.
What do you dislike most about this product?
Currently, Sprout Social only supports Twitter, Facebook (profiles & pages), Google+ pages, Instagram & LinkedIn (profiles & pages).
What recommendations would you give to someone considering this product?
Once you walk through the live demo, you'll be hooked.
Pros
- Saves Time
- Respectful
- Helps Innovate
- Continually Improving Product
Laoise R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Very useful and easy to use"
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
easy to use and a good price, these are the two main differences.
What is your favorite aspect of this product?
This is by far the most effective tool for scheduling social media posts. In addition, it has the fewest bugs! Getting features like social listening, competitive analysis, reporting, and others would cost much more with alternative solutions. You'll be surprised at how much of a bargain this product is when you contrast it with similar offerings elsewhere.
What do you dislike most about this product?
Sprout's API is better to Facebook or Twitter's in terms of quality. Even if a post seems to be flawless when it's written in Sprout, it may fail to contain a photo when it's shared on social media. Neither can I add alt tags.
What recommendations would you give to someone considering this product?
When comparing the price of this product to that of comparable services, you can see how good of a bargain you really received.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Deana M.
- Role: Information Technology
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2022
Perform real-time monitoring
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It is designed to be applied to small, medium and large companies that use the web as a tool to position the product online. From its tracking of competitors, it issues newsletters about changes they are making to their products. Informing media professionals where they need to put more emphasis to improve their promotions, sales, service offerings, etc.
What is your favorite aspect of this product?
Creates ad hoc reports based on key performance indicators, metrics and online product and competitor behavior. Works with communication dashboards to monitor and control the web and online social networks. Designs appropriate lines within your strategic planning to enable proper marketing flow within the web. Employs and monitors keywords that allow customers to concentrate on the goods. Lastly and most importantly, since this is your area of development, perform real-time monitoring of your website and social networks of the company and your competitors.
What do you dislike most about this product?
It does not show what are the mentions of competitors within the whole web. When there are repeated keywords the tracking of your information becomes tedious and of little interest to the company.
What recommendations would you give to someone considering this product?
It automates the data from the fast and reliable obtaining of competitors, their flow of changes on the web, their previous and subsequent pages, their errors within the same and social networks. It allows users to see the updates of the competition, to be able to study and analyze them in such a way that the company can apply competitive strategies that achieve the success of the product in the market against the competition.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
