What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Mike S.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Sep 2022
Versatile monitoring of social networks
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It is a very complete social network management platform, which provides all the metrics information of social networks. It offers the necessary integrations to promote the development of marketing in our company. It has the ability to upload publications in bulk, which generates an advantage to reach a greater number of customers. The reports help to accurately analyze the scope of the campaigns and the impact on customers.
What is your favorite aspect of this product?
I really appreciate how agile it is to publish engaging and participative content on our social networks. It allows us to receive in real time the participation of our customers and publish content automatically to a large audience. It is very easy to navigate through all the features it offers. It provides customizable reports that facilitate the analysis of the indicators that interest us.
What do you dislike most about this product?
It has a varied set of functions of great potential, when you are a new user is little difficult to decipher the scope that has the platform.
What recommendations would you give to someone considering this product?
This is one of the most comprehensive platforms I have used for social media management and monitoring. The set of tools it offers, satisfies our need to reach more customers with the campaigns that are developed in our organization. I recommend using this platform.
Pros
- Helps Innovate
- Performance Enhancing
- Efficient Service
- Respectful
Abby R.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2022
"Outstanding social scheduling tool"
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Its high cost sets it apart from similar programs.
What is your favorite aspect of this product?
An outstanding dashboard, showing engagements and metrics in a neat and modern format, perfect for showing to different roles (no more alternating between reporting output and live site statistics and such). Comprehensive assistance for today's most prominent social media sites. One may go quite specific with analytics.
What do you dislike most about this product?
While not all platforms are supported, the company has made efforts in response to consumer feedback to include them (we passed over them when we were initially investigating several rivals since they did not support YouTube). When compared to rivals, their prices are greater.
What recommendations would you give to someone considering this product?
Since the program can easily integrate with other major software applications like Google Analytics, Zendesk, Feedly, and more, I definitely recommend it.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Saylor A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Sprout SMB Premium Media Marketing Tool
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
There are several benefits of using this tool like it is the best way to manage and analyze your small to midsize business firms. Moreover, it provides the best analytical reporting of your social media accounts. Thus, it supports powerful CRM and desktop features.
What is your favorite aspect of this product?
Sprout SMB shows contain the best integrated and powerful dashboard for operations. So, this software shows many platforms with alt texts which proved very helpful for educational institutes. Moreover, with this tool, you can constantly monitor and chase your competitors. This software has built-in features for content marketing and creation.
What do you dislike most about this product?
This software is quite expensive and those with new startups can find it hard to manage such premium plans. Additionally, some features are not present in the latest version and at times it shows errors in solving issues which is frustrating. The tool never refunds your amount in any case.
What recommendations would you give to someone considering this product?
Sprout SMB solution software is highly recommended for use due to the impeccable supporting features that it allows. Thus, you can manage a good-looking profile and manage to grow your business within days of marketing. It helps in promoting your brand through interlinks and generating organic traffic.
Pros
- Reliable
- Unique Features
- Caring
- Fair
