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Twilio

SendGrid Email Marketing

Composite Score

8.7 /10

CX Score

9.0 /10

70 Reviews Write a Review

What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2 Top Rated Capabilities

7 Top Rated Features

2024

Conflict Resolution

2023

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

3% Negative

5% Neutral

92% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Generous Negotitation

Feature Ratings

Average 86

Email Delivery

Basic Reporting and Analytics

Dynamic Content

Auto-Responders

Mobile Optimized

A/B Testing

Campaign Management

Segmentation

Text Messaging

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 83

Business Value Created

Vendor Support

Ease of Customization

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

SendGrid Email Marketing Reviews

Paulette P.

Role: Sales Marketing
Industry: Insurance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Fantastic Product that allows me to stay connected

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

Sendgrid is really easy to use and templates can easily be created for use more than once.

What is your favorite aspect of this product?

Campaigns that can be created are great and keep me from manually emailing prospects.

What do you dislike most about this product?

Nothing, the product is great and I've not encountered any issues.

What recommendations would you give to someone considering this product?

No recommendations at this time.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Dominik E.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2023

A leader in transactional and marketing emails

Likeliness to Recommend

7 /10

What differentiates SendGrid Email Marketing from other similar products?

their APIs and how to set them up, the dev team loved the supporting articles and all in all, this was relatively easily set up. There was very good uptime and reliability of email sends.

What is your favorite aspect of this product?

The simplicity of their APIs and no fuss from dev team.

What do you dislike most about this product?

I wasn't keen on the reporting dash of transactional emails

What recommendations would you give to someone considering this product?

Great independent platform, consider whether you want an all inclusive platform.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Juan R.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Sendgrid allows businesses to send emails at scale

Likeliness to Recommend

9 /10

What differentiates SendGrid Email Marketing from other similar products?

Sendgrid is an excellent email marketing platform that provides businesses with the scalability and deliverability they need to succeed. Its easy-to-use API, detailed analytics, and customizable templates make it a top choice for businesses that rely on email marketing campaigns. The platform allows me to send emails at scale, which is crucial for my business. I can send up to 100,000 emails daily, which is five to ten times more than I could send with other email marketing tools. .

What is your favorite aspect of this product?

I chose Sendgrid because of its scalability and deliverability. I needed a platform to handle sending many emails, and Sendgrid was the perfect solution. Additionally, Sendgrid's high deliverability rate ensures that my emails reach their intended recipients.

What do you dislike most about this product?

Sendgrid's pricing can be expensive for large email businesses. Sendgrid's automation features are limited.

What recommendations would you give to someone considering this product?

I would recommend Sendgrid to businesses that need to send many emails. The platform's scalability and deliverability make it an excellent choice for businesses that rely on email marketing campaigns. I highly recommend Sendgrid to businesses that need to send emails at scale. I integrate Sendgrid with other products, including Salesforce marketing Cloud, my CRM and marketing automation software. Integrating Sendgrid with other software has made it easier to manage my email marketing campaigns and track their success.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

89 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Text Messaging The capability to send messages by SMS in addition to email.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

SendGrid Email Marketing Reviews

Paulette P.

Fantastic Product that allows me to stay connected

Likeliness to Recommend

Pros

Dominik E.

A leader in transactional and marketing emails

Likeliness to Recommend

Pros

Juan R.

Sendgrid allows businesses to send emails at scale

Likeliness to Recommend

Pros

Most Popular SendGrid Email Marketing Comparisons

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Campaign Monitor by Marigold

Title

1
Since last award

1
Since last award

Feature Ratings

Email Delivery

Basic Reporting and Analytics

Dynamic Content

Auto-Responders

Mobile Optimized

A/B Testing

Campaign Management

Segmentation

Text Messaging

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Business Value Created

Vendor Support

Ease of Customization

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness