
What is Semrush SEO Writing Assistant?
SEO Writing Assistant is a smart writing editor that helps you optimize your copy for engagement and SEO. The SEO Writing Assistant (SWA) gives any writer the ability to check the SEO potential and originality of a piece of content in real time and also determines how easy to read that piece of text is to users.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSemrush SEO Writing Assistant Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush SEO Writing Assistant?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Long Form Content Generation
Multi-Language Support
Artificial Intelligence and Natural Language Processing
Customization
Auto-Completion and Predictive Text
Integration
Collaboration
Article Summarizer
Plagiarism Checker
Text Personalization
Style and Tone Suggestions
Vendor Capability Ratings
Ease of Implementation
Ease of Customization
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Breadth of Features
Business Value Created
Availability and Quality of Training
Semrush SEO Writing Assistant Reviews

Satendra K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2025
A Reliable Tool for SEO-Friendly Content Creation
Likeliness to Recommend
What differentiates Semrush SEO Writing Assistant from other similar products?
Its ability to seamlessly incorporate readability analysis, keyword optimization, and SEO recommendations into the writing process all within the larger Semrush ecosystem is its greatest differentiator. It is more thorough than stand-alone tools because it integrates directly with competitive insights and keyword research.
What is your favorite aspect of this product?
The real-time SEO and readability feedback while writing is my favorite feature because it makes it simple to optimize content without juggling several tools.
What do you dislike most about this product?
The plagiarism checker needs to be purchased separately rather than integrated into the program, and some of the more sophisticated recommendations seem constrained when compared to comprehensive SEO tools.
What recommendations would you give to someone considering this product?
To see how well it fits into your writing workflow, I would advise using the free trial first. It is most effective when used in conjunction with other Semrush tools and is best suited for writers and marketers who already prioritize SEO.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Matthew E.
- Role: Student Academic
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2025
Awesome Writing Assistant tool
Likeliness to Recommend
What differentiates Semrush SEO Writing Assistant from other similar products?
Its breadth of features
What is your favorite aspect of this product?
The numerous features it has
What do you dislike most about this product?
The cost of the software
What recommendations would you give to someone considering this product?
Make sure you have funding for it
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Respectful

Taniya M.
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Jun 2025
Best SEO friendly assistant
Likeliness to Recommend
What differentiates Semrush SEO Writing Assistant from other similar products?
It provides seo friendly content.
What is your favorite aspect of this product?
Detailed information about he issues and suggestions
What do you dislike most about this product?
I dislike Nothing about this product
What recommendations would you give to someone considering this product?
This is the best tool for seo experts
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy