What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Efficient Service
- Effective Service
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Search Engine Optimization
Audience Segmentation
Data Visualization
Paid Search Integration
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Customer Journey Modelling
Conversion Analysis
Social Media Analytics
API Framework
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Quality of Features
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Vendor Support
Also Featured in...
Customer Intelligence
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Search Engine Optimization
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Competitive Intelligence
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Semrush Reviews
Georgia H.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2025
Data-driven decisions boost the web's performance
Likeliness to Recommend
What differentiates Semrush from other similar products?
Effective tracking of both branded and non-branded search traffic. Monitoring of competitors’ top pages and then the flexibility of replicating rich strategies. Freedom to analyze, optimize, and grow our web existence.
What is your favorite aspect of this product?
The ease of exporting reports directly to Excel or PDF, integration of social media insights besides web analytics, tracking of competitors’ ad schemes and budgets, and optimization of our pages accordingly.
What do you dislike most about this product?
The platform is surely overwhelming at first, and the slow interface makes it a bit difficult to get the hang of it, but it all works out eventually.
What recommendations would you give to someone considering this product?
Get benefits from the historical data and trend reports offered by SEMrush to examine seasonal frameworks and predict future traffic conclusively.
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Saves Time
Arturo Z.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
An efficient marketing system
Likeliness to Recommend
What differentiates Semrush from other similar products?
One of Semrush's most distinctive features is its massive backlink database and competitive analysis. This not only allows us to identify opportunities to improve our link profile, but also to observe our competitors' strategies. Its keyword tracking is exceptional, providing real-time information on how our target keywords are performing and ranking against others.
What is your favorite aspect of this product?
My overall experience with Semrush has been very positive. The platform is robust and offers a wide range of functionalities that we have successfully implemented in our digital strategies. The customer support has also been very helpful at various times, resolving doubts and guiding us in the effective use of the tool.
What do you dislike most about this product?
Cost can be a limiting factor for small businesses or freelancers, although we customize our subscription to maximize value.
What recommendations would you give to someone considering this product?
Semrush is ideal for large-scale digital marketing campaigns that require in-depth, multi-faceted analysis.Since we started using Semrush, we have noticed three positive effects on our business goals, a significant increase in organic traffic, which translates into more conversion opportunities.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ketan S.
- Role: Industry Specific Role
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
It's a powerful SEO tool.
Likeliness to Recommend
What differentiates Semrush from other similar products?
It's detailed analysis of competitors profile & backlink analysis.
What is your favorite aspect of this product?
Keyword Research & competitor analysis
What do you dislike most about this product?
Inaccurate rankings
What recommendations would you give to someone considering this product?
That it's a very powerful SEO tool
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
