What is Salesforce Starter?
Sell more at record speed with Starter (formerly Sales Cloud Essentials) — and leave data entry in the dust. With Salesforce, speed, intelligence, and personalization doesn't stop at the desktop. Access and update your data anytime with the Salesforce mobile app. Easily follow up on leads, identify key contacts, and more. See an easy, customizable view of of all your sales details in Lightning, the latest version of Salesforce.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
95 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Starter?
Pros
- Reliable
- Performance Enhancing
- Altruistic
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Lead Management
Activity and Workflow Management
Analytics and Reporting
Customer Service Management
Mobile
Account and Contact Management
Marketing Management
Collaboration
Quote Contract and Proposal
Telephony and Call Center Management
Vendor Capability Ratings
Ease of Customization
Business Value Created
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Vendor Support
Ease of IT Administration
Salesforce Starter Reviews
Manisha M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2025
Comprehensive CRM That Delivers Business Value
Likeliness to Recommend
What differentiates Salesforce Starter from other similar products?
Integrated Functionality: Combines sales, service, and marketing basics in one starter package, which many competitors split across separate products. Backed by Salesforce’s reputation, security, and ongoing innovation (AI, analytics, automation). Provides a clear upgrade path into the broader Salesforce ecosystem (Sales Cloud, Service Cloud, Marketing Cloud) without needing to migrate to another platform. Designed as a lightweight, streamlined version of Salesforce, making it less overwhelming for new or smaller teams compared to full CRM suites.
What is your favorite aspect of this product?
I like that Salesforce Starter gives us all the core CRM functions in one place without being too complex. Its biggest strength is providing a single, reliable view of customer data, which helps teams collaborate more effectively
What do you dislike most about this product?
Some features feel limited compared to the full Salesforce platform. The learning curve can still feel steep, and certain essential features require upgrades to higher Salesforce editions.
What recommendations would you give to someone considering this product?
Start with Salesforce Starter if you want an easy entry into CRM, but plan for scaling as your needs grow.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
munashe s.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2024
CRUCIAL TO SMALL OR ENTRY LEVEL BUSINESSES
Likeliness to Recommend
What differentiates Salesforce Starter from other similar products?
ITS TRAINING AND SUPPORT IN THE PLATFORM
What is your favorite aspect of this product?
INTERGRATIVE LIVECHAT
What do you dislike most about this product?
MANAGEMENT FEATURES ARE BASIC
What recommendations would you give to someone considering this product?
HIGHLY RECOMEND
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Moises R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2024
One of the most complete and advanced CRM.
Likeliness to Recommend
What differentiates Salesforce Starter from other similar products?
Salesforce's worldwide commercial and corporate structure makes it a tool with technological advances and almost unlimited adaptability. This is the reason why it is positioned as one of the 5 most used and commercial CRM in the world.
What is your favorite aspect of this product?
I had the opportunity to participate in a Salesforce talk where they touched on the inclusion of artificial intelligence in their projection engines for sales and marketing business modules. That really got me.
What do you dislike most about this product?
The only thing I feel about Salesforce is that for the user/monthly cost is something that would not be estimated to be used by small and medium companies but rather by companies with well-defined structures, otherwise you would be making an investment in a tool that I don't really know how to use.
What recommendations would you give to someone considering this product?
That you have a team or person with knowledge in the use and configuration of it because it is a powerful tool with a complex integration although it is easy when you know it can bring delays if you do not know it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
