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Salesforce.com Inc

Salesforce Starter

Composite Score

8.2 /10

CX Score

8.4 /10

53 Reviews Write a Review

What is Salesforce Starter?

Sell more at record speed with Starter (formerly Sales Cloud Essentials) — and leave data entry in the dust. With Salesforce, speed, intelligence, and personalization doesn't stop at the desktop. Access and update your data anytime with the Salesforce mobile app. Easily follow up on leads, identify key contacts, and more. See an easy, customizable view of of all your sales details in Lightning, the latest version of Salesforce.

Company Details

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Awards & Recognition

Salesforce Starter won the following awards in the Customer Relationship Management - Small Business category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Product Impact

2025

5 Top Rated Capabilities

3 Top Rated Features

2024

1 Top Rated Capabilities

0 Top Rated Features

2023

Salesforce Starter Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Starter.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Starter?

1% Negative

6% Neutral

93% Positive

Pros

Reliable
Performance Enhancing
Altruistic
Trustworthy

Feature Ratings

Average 84

Sales Management

Lead Management

Activity and Workflow Management

Analytics and Reporting

Customer Service Management

Mobile

Account and Contact Management

Marketing Management

Collaboration

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Average 82

Ease of Customization

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Vendor Support

Ease of IT Administration

Salesforce Starter Reviews

Stephen H.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

great product by a name you can trust

Likeliness to Recommend

5 /10

What differentiates Salesforce Starter from other similar products?

Configurations options are better than the rest

What is your favorite aspect of this product?

configuration and implement

What do you dislike most about this product?

front end

What recommendations would you give to someone considering this product?

cost effective

Pros

Trustworthy
Continually Improving Product
Inspires Innovation
Client Friendly Policies

Lucas C.

Role: Industry Specific Role
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Salesforce is a solid case management software

Likeliness to Recommend

6 /10

What differentiates Salesforce Starter from other similar products?

It really seems to try its best. The team listens to feedback from clients and tries to roll out improvements in future updates.

What is your favorite aspect of this product?

We used this to track as-built changes to a massive piece of mobile equipment constructed over the course of about 30 days. Using salesforce it was easy for the guys in the field to document what needed to change, allowing the engineers in the office to see those need real time.

What do you dislike most about this product?

The UI on some browsers is a little goofy. I sometimes got lost.

What recommendations would you give to someone considering this product?

Give it a shot, see if it's for you.

Pros

Over Delivered
Transparent
Includes Product Enhancements
Continually Improving Product

Søren E.

Role: Sales Marketing
Industry: Energy
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

The Market Leading CRM Software

Likeliness to Recommend

8 /10

What differentiates Salesforce Starter from other similar products?

Salesforce is the market leading CRM platform due to it's advanced functionality and many integrations

What is your favorite aspect of this product?

Salesforce is the best software on the market with numerous options for 3rd party integrations

What do you dislike most about this product?

The license fees with a number of add on modules can get rather expensive

What recommendations would you give to someone considering this product?

A good CRM system is today a necessity for managing the sales process in any business and Salesforce does it the best

Pros

Helps Innovate
Enables Productivity
Trustworthy
Unique Features

Latest Research

Salesforce Starter

What is Salesforce Starter?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

Salesforce Starter Ratings

88 Likeliness to Recommend

95 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Salesforce Starter?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Activity and Workflow Management Text or code-based and visual workflow designers.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Starter Reviews

Stephen H.

great product by a name you can trust

Likeliness to Recommend

Pros

Lucas C.

Salesforce is a solid case management software

Likeliness to Recommend

Pros

Søren E.

The Market Leading CRM Software

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Sales Management

Lead Management

Activity and Workflow Management

Analytics and Reporting

Customer Service Management

Mobile

Account and Contact Management

Marketing Management

Collaboration

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Ease of Customization

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Vendor Support

Ease of IT Administration