What is Podium Text Marketing?
Take advantage of text’s 98% open rate with SMS marketing campaigns that get a real response, and measurable results. Plus, building a prior consent opt-in list. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and teams along every customer touchpoint.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
5
Since last award
89 Plan to Renew
4
Since last award
78 Satisfaction of Cost Relative to Value
11
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Podium Text Marketing?
Pros
- Reliable
- Respectful
- Performance Enhancing
- Enables Productivity
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Application Integration
Loyalty Promotions Management
Mobile Payments
Scheduled Messaging
Social Media Marketing Management
Surveys Feedback
Text Messaging
Communication Archive
Mobile Marketing Management
Opt-in
Marketing Analytics
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of IT Administration
Usability and Intuitiveness
Ease of Data Integration
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Vendor Support
Podium Text Marketing Reviews
Vincent A.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2025
a comprehensive platform
Likeliness to Recommend
What differentiates Podium Text Marketing from other similar products?
Podium is very strong with buisness texting
What is your favorite aspect of this product?
ability to consolidate various communication channels (texting, reviews, etc.) into a single platform
What do you dislike most about this product?
Podium's pricing to be relatively high, especially for smaller businesses
What recommendations would you give to someone considering this product?
focused on text messaging, online reviews, or a combination of features? then get this product!
Pros
- Inspires Innovation
- Caring
- Helps Innovate
- Respectful
Cons
- Commodity Features
- Vendor Friendly Policies
- Vendor's Interest First
Anurag R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
An Essential Tool for Businesses Focused on Growth
Likeliness to Recommend
What differentiates Podium Text Marketing from other similar products?
Companies can handle feedback, discussions, and advertising tasks in a more organized way, thus raising satisfaction among customers.
What is your favorite aspect of this product?
Companies can not only easily write and manage reviews but they can also monitor them through multiple sources in order to have better control over their online reputation.
What do you dislike most about this product?
Podium only integrates Facebook Pages and Google Maps, it has no capability of connecting with other useful platforms.
What recommendations would you give to someone considering this product?
Podium integration with websites is great as it tells you who the potential visitors are, thus making it much easier for you to convert them into customers.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Carla A.
- Role: Human Resources
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted Jun 2024
A tool to boost your marketing campaigns
Likeliness to Recommend
What differentiates Podium Text Marketing from other similar products?
What really sets Podium's campaigns apart is their focus on personalization. I can tailor my campaigns to the specific needs of my businesses and clients, which has greatly increased my conversion rate.
What is your favorite aspect of this product?
What I love most about Podium Campaigns is their ability to analyze the effectiveness of my campaigns in real time. This allows me to make informed decisions and adjust my strategy on the fly.
What do you dislike most about this product?
However, I don't like that the interface can sometimes be overwhelmed by the available options. But once you get used to it, it's easy to handle.
What recommendations would you give to someone considering this product?
Overall, I recommend Podium Campaigns to any business that wants to improve their marketing campaigns. Its ease of use, customization capabilities, and real-time analytics make it an essential tool in the digital marketing world.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
