What is MarketMuse?
MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
90 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MarketMuse?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Altruistic
Cons
- Vendor's Interest First
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Competition Analysis
Content Optimization
On-Page Tracker/Optimization
Alerts
Analytics and Reporting
Holistic Visibility Tracking
Keyword Research
Local SEO
Auditing
Rank Tracking
Backlink Tools
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Business Value Created
Quality of Features
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
MarketMuse Reviews
Cameron P.
- Role: Industry Specific Role
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Structured Insights for Content Decisions
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
MarketMuse goes deeper into content structure and topic coverage instead of just surface-level keywords. It feels more analytical than most content tools.
What is your favorite aspect of this product?
The consistency of recommendations. It provides a structured way to evaluate content gaps, which makes results easier to trust and repeat.
What do you dislike most about this product?
It can feel overwhelming at first. The amount of data and suggestions takes time to understand and prioritize.
What recommendations would you give to someone considering this product?
Treat it as a decision support tool, not an automatic answer. Combining its insights with human review leads to better outcomes.
Pros
- Continually Improving Product
- Performance Enhancing
- Efficient Service
- Effective Service
Kelly W.
- Role: C-Level
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2025
Useful info but decreasing value proposition
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
The ability to see keyword volumes, LSI keywords/topics, and questions people ask about the topic is something not really available in competing products. Others provide 1 or 2 of those capabilities typically.
What is your favorite aspect of this product?
I like being able to see how comprehensively top content has covered a particular topic as well as how long each piece is and what content types are included.
What do you dislike most about this product?
Initially they offered great value for money. But over the years, what you get for the same price has gradually reduced.
What recommendations would you give to someone considering this product?
Make sure you’re producing a high enough volume of content for the monthly expense to make sense. Also, paying extra for the content briefs is rarely worth it — the ROI on what you can get through that process that you can’t get elsewhere in the software is too low. It also takes too long to put together a brief.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered
Mervin Lance C.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Dec 2025
Most intuituve on-page SEO optimization tool
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
Their on-page optimization tool's heatmap allows me to actually see which competitors have their content optimized for SEO and which keywords are actually matter across competitors.
What is your favorite aspect of this product?
I really like the feature where you can simply add a URL and have the content automatically imported. It makes on-page SEO analyses so much faster.
What do you dislike most about this product?
I wish it were more popular so that I don't have to explain myself how wonderful Marketmuse really is.
What recommendations would you give to someone considering this product?
It will easily become your favorite tool for on-page optimzation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
