What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
HARSHIL R.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Jan 2025
Easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp's all-in-one marketing platform, ease of use, advanced automation features, and seamless integrations with various apps and services differentiate it from other similar products.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its user-friendly interface and robust automation features that make it easy to create and send targeted email campaigns, automating many routine tasks.
What do you dislike most about this product?
I dislike that Mailchimp's free plan has limited features and subscriber limits, and the pricing can become expensive as the subscriber list grows or more advanced features are needed.
What recommendations would you give to someone considering this product?
I would recommend carefully evaluating Mailchimp's pricing tiers and features to ensure they align with your business needs, starting with the free plan to test its capabilities.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Less Transparent
- Security Frustrates
- Less Efficient Service
Wyatt C.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jan 2025
Streamlining Campaigns with MailChimp.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The differentiators are the strong automation and segmentation capabilities. MailChimp offers advanced audience targeting, automating the customer journey through behaviors and preferences; it gives a personal touch and scales better than most email marketing platforms out there.
What is your favorite aspect of this product?
The favorite feature is the Content Builder, which provides a user-friendly drag-and-drop interface for creating professional emails. The library of customizable templates and reusable content blocks accelerates the design process, allowing marketers to create visually appealing campaigns quickly and efficiently.
What do you dislike most about this product?
The users also criticize the interface of this tool, saying it is too outdated compared to other, more modern email marketing tools. Besides that, it's less intuitive, so one might get into clunky navigation and extra clicks for simple tasks, which reduces efficiency during high-demand periods.
What recommendations would you give to someone considering this product?
Assess the specific needs of your business and make sure that these are in line with what MailChimp can offer. It's overkill for a small team with more simple needs. If your organization is already using MailChimp products, then it is an excellent choice for an all-in-one marketing ecosystem.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ashutosh K.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Jan 2025
Amazing for mail solution.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of use, free plan A/B testing, integration with other platforms etc differentiates Mailchimp from other similar products
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its ease of use. It makes email marketing accessible even for beginners, with its simple drag-and-drop editor and intuitive interface. This allows businesses to create professional campaigns quickly without needing a lot of technical expertise.
What do you dislike most about this product?
The pricing can be a downside, especially as your subscriber list grows. While the free plan is great for beginners, the costs can add up quickly for larger lists or if you need access to advanced features. Additionally, some of the more advanced customization options can feel a bit limited compared to other platforms.
What recommendations would you give to someone considering this product?
If you're thinking about using Mailchimp, I’d recommend starting with the free plan to get a feel for how it works. It's a great way to explore the basic features and see if it fits your needs. As your business grows, consider upgrading to access more advanced tools like custom automation and detailed reports.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Respectful
