
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews

Ghanshyam T.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: IT Leader or Manager
Submitted Jun 2021
Best Email Marketing Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to customize email templated Inbuilt email templates Easy to make customizable email templates
What is your favorite aspect of this product?
Easy to integrate with any website. Easy to send data with any list and segment
What do you dislike most about this product?
Reporting tools opt-in features edits
What recommendations would you give to someone considering this product?
If you want to start basic email template marketing with auto list and segment-based data you can select the best email marketing tools.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity

Mitchell T.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jun 2021
Great All-Around Marketing Email Service
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy integration with sign-up forms on websites or importing of data files to build your customer lists.
What is your favorite aspect of this product?
Relatively gentle learning curve for first time users; fairly intuitive software to use.
What do you dislike most about this product?
Design capabilities are limited compared to some of its competitors.
What recommendations would you give to someone considering this product?
Consider the cost-benefits of MailChimp compared to some of its competitors--they are quite a few similar services out there, differentiated by whethter they offer better design capabilities, pricing relative to use/size of distribution list, additional SMS marketing services, etc.
Jessica A.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted May 2021
Full control of each campaign.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is our primary choice for creating, managing, and serving advertising campaigns. The success that MailChimp has shown in our company is incredible, one of the things that makes the difference between this platform and its competition is that MailChimp provides a system capable of improving the receptivity of campaigns. Other platforms send campaigns that are received by the Spam folder or by the Promotions folder of the recipients, while in MailChimp, most of the campaigns are received in the main tray of the clients, which helps the reading of campaigns is greater.
What is your favorite aspect of this product?
What I like the most about MailChimp is that it provides me with a great methodology for posting and displaying shared ad campaigns on social media. For us, it is a very efficient functionality, we can publish our campaigns on our networks such as Facebook or Instagram, and MailChimp gives us a panel to see the traffic that we have generated with those campaigns through social networks. I also love MailChimp's detailed reports, it gives me exact information on how many customers have accessed from my social networks, how many have accessed since the email invitation.
What do you dislike most about this product?
What I don't like about MailChimp is that the primary contact registration process is a bit annoying, MailChimp does not provide me with a system where I can import the contacts and thus save time, in MailChimp you have to add the contacts manually and this takes a long time. The process of importing the contacts has taken us about 2 weeks, it was a lot of contacts and it was quite a long and annoying process, I hope that MailChimp can add a system that facilitates the aggregation of contacts.
What recommendations would you give to someone considering this product?
One of the reasons that would make me recommend MailChimp to companies or to someone in particular, is because MailChimp offers a very powerful and much more efficient service than its competition, it manages to provide a service where campaigns can have greater visualization since they have better receptivity in the contact input trays. In addition, MailChimp is a software where you can have a general and very detailed visualization of the campaigns sent, it is capable of providing exact information about the traffic generated by each campaign and the interest it has captured in the contacts, it is a very good way to keep a total control.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy