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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

84

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

83

A/B Testing

82

Auto-Responders

82

SPAM Compliance

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Kathleen W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Email Marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

in comparison with other platforms of the same caliber has many advantages, it comes with a system of plans that adapt to the user depending on the needs they have, in my case I adapted to the paid plan because I have to send a lot of emails in mass, for campaigns and have a greater reach to my customers, has a dashboard enough to use, and there are tutorials on YouTube that can help, you can use it for free but has its limitations, I consider it with respect to other platforms one of the most popular and used.

What is your favorite aspect of this product?

The dashboard has a lot to do with one of the features I enjoy the most (Mailchimp uses color sparingly and mainly to draw attention strategically), but it's clean and very easy to understand, plus the fact that I can send a lot of emails in bulk during the day, I have three main options: create and send a campaign, create (or import) a list or start building an audience (with signup forms). Once started, this is replaced by a dashboard that shows recent campaign activity, list growth and a news feed of recent events.

What do you dislike most about this product?

the support area, is not very good actually provide very little service, for any concern is difficult to communicate with them, and give a solution or answer to any problem you have, so it is important to take into account the YouTube tutorials that are many and to be oriented reading about the platform and its features to use it.

What recommendations would you give to someone considering this product?

My recommendation is very good, it has all the necessary features to perform an email marketing, it is indispensable for any advertising campaign, very good for all businesses that have to do with advertising, it is very popular and does not have many requirements to be used.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Reliable
  • Unique Features

Rebekah L.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy, simple and stress free!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Easy to learn and use and has tons of features!

What is your favorite aspect of this product?

I don't have to worry about customers getting emails if they have unsubscribed even if they get re-added.

What do you dislike most about this product?

Pricing is pretty high but nothing other than that!

What recommendations would you give to someone considering this product?

If you need to up your game with templates and images and make sure that your customers are getting the emails needed, then this is a must-have!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

ADITYA R.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Faster way to send content to thousands of readers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It allows sending emails to thousands of readers in a minute. I use it for sending my articles, blogs, and Whitepapers to the B2B Contacts. It allows me to send the content in just a few clicks my content reaches thousands of clients. It is very intuitive, user-friendly, and has a very high reach. Furthermore, Mailchimp is very cost-effective too. It is best tool for improving the engagement rate.

What is your favorite aspect of this product?

Due to its vast reach, it is the most effective tool on earth for driving leads. My employer - Kaizen AMS (a leading Dubai-based Property management firm) drives thousands of leads through content every month using Mailchimp. The Best part about Mailchimp is it provides Data on Open Rate, and Clicks, which provides updates on how your content is performing and taking necessary steps and designing strategies on what is required to make it better to boost engagement.

What do you dislike most about this product?

Initially, it is very tough for a user to send emails via. Mailchimp's number of steps is quite higher. It took me almost 3 months to learn the process due to the high number of steps involved

What recommendations would you give to someone considering this product?

To much hassles in uploading the high-Res images which are larger in size as MailChimp's has numerous image size limitations. I think Mailchimp should fix this issue. Furthermore, Mailchimp should work on minimizing the number of steps in sending the email. Mailchimp should also come up with more impressive templates.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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