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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

659 Reviews Write a Review

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

Auto-Responders

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

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Mailchimp Reviews

Diana K.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Puts our brand in the faces of customers emails.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Integration with a vast amount of other 3rd party applications, is an important point of difference, which exist between MailChimp and similar products. The ability for MailChimp to integrate with other applications, has enabled us better execute our marketing plans.

What is your favorite aspect of this product?

I have began trying my hands on Mailchimps "creative assistant" for a few months now, and I cherish how it is able to generate design ideas, for our email marketing templates. While the designs generated are not always what we seek, it helps us in the area of giving us newer design ideas.

What do you dislike most about this product?

Mailchimps email templates cannot be fully re-engineered to our taste. In most cases, we have either had to design our own templates from scratch or simply do minor customizations, to what MailChimp provides.

What recommendations would you give to someone considering this product?

We have found MailChimp to be incredibly valuable. I do not think it provides the best analytical metrics , when compared with other solutions out there though. However, depends on what is being seeked by the user.

Pros

Reliable
Unique Features
Security Protects
Helps Innovate

Mohammad Bilawal B.

Role: Sales Marketing
Industry: Apparel
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Easiest email marketing tool

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The free version of it makes people use it to its highest extent. When upgrading the contacts - It does expand its features and functionality. The drag and drop feature of Mailchimp makes it the perfect choice.

What is your favorite aspect of this product?

The drag and drop feature for creating emails along with functionality around editing emails using coding (If one has knowledge) makes creating emails very easy for users. The split testing feature is another favourite thing for me.

What do you dislike most about this product?

There are not many options for one to have templates, you will have to create everything almost yourself.

What recommendations would you give to someone considering this product?

If you want a tool that is super easy to use, Mailchimp is highly recommended.

Pros

Reliable
Enables Productivity
Caring
Appreciates Incumbent Status

Cons

Wastes Time

Bala K.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

An excellent email marketing tool. Good for LPs

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Intuitive UI

What is your favorite aspect of this product?

Easy to use.

What do you dislike most about this product?

Nothing much. Customer Service could be even better

What recommendations would you give to someone considering this product?

Awesome! Just go for it if you are a small business

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Latest Research

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Diana K.

Puts our brand in the faces of customers emails.

Likeliness to Recommend

Pros

Mohammad Bilawal B.

Easiest email marketing tool

Likeliness to Recommend

Pros

Cons

Bala K.

An excellent email marketing tool. Good for LPs

Likeliness to Recommend

Pros

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Title

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

Auto-Responders

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support