What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Bryn R.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
Great for starters or small businesses
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If you want to learn more about email marketing while working on your campaigns, Mailchimp is an amazing crash course in everything from A/B testing, best practices and more. It's ideal for small businesses, beginners or teams who aren't necessarily seasoned vets when it comes to email marketing.
What is your favorite aspect of this product?
Managing lists and campaigns is a breeze, even on the lower-tier versions of Mailchimp. (You can pay more for extra features, but they certainly aren't needed for everyone.)
What do you dislike most about this product?
The free account certainly isn't the deal it used to be, with the most useful features only available on paid tiers now. (It's worth it, though.)
What recommendations would you give to someone considering this product?
If you or your teammates are new to the world of email, Mailchimp is a great way to gain experience and knowledge while you're achieving your marketing goals.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Julia Maria M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Affordable, simple but complete functionality
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
You can create a subscriber signup form with the GUI generator. Since the form can be used as a single page or embedded HTML, it is good to be able to make it clear that MailChimp is being used. HTML mail can also be created on the site with the GUI generator. This is very useful because the plain text alone does not perform a conversion. Even if it fails, it's easy to write it off as a sunk cost. I was able to submit it without worrying about it. On the other hand, even if the number of readers grows unexpectedly, you can be sure that you can change your plan depending on the number of distributions.
What is your favorite aspect of this product?
You can manage the list, including delivery destination list import, HTML mail creation, delivery reservation, delivery support, and unsubscribe. In addition, the screen is designed so that you can follow the tutorial procedure, so it is very easy to understand. I think anyone can use it. Today, as is often said, the rate of email usage is declining, so it tends to be difficult to spend a budget when it comes to starting an e-mail magazine as a measure. email magazine as a measure.Mailchimp starts with the lowest possible price at the beginning, so even if it fails, it's easy to remove it.
What do you dislike most about this product?
Sometimes I see sites that use Mailchimp and are in other languages but where "unsubscribe" is still in English where it says "unsubscribe" is still in English. If such errors can be reduced.
What recommendations would you give to someone considering this product?
I don't know how many email newsletter subscribers there will be. I was looking for an email newsletter distribution service that could be started at the lowest possible cost because the frequency of distribution could not yet be determined, frequency of distribution could not yet be determined. It was very valuable to be able to start from a free base and as the number of subscribers increased, the number of conversions increased and they waited until I thought, "Is it OK to charge?" , so it was very profitable
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
Best tool for marketing campaigns
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
