
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews

Jeremy C.
- Role: Consultant
- Industry: Communications
- Involvement: End User of Application
Submitted May 2022
Feature-rich package that is very easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Great product with plenty of features for those getting set for producing, sending and reporting back on email campaigns, newsletters and mailers. Don't be fooled by the apparent simplicity of this product - the cleverly thought out work flow and navigation make walking through your production processes a breeze and make powerful editing and creation seem effortless. Step-by-step building blocks make using this suite very easy, intuitive and enjoyable. Honestly, with Mailchimp's layout, it is so simple to get up and running and producing quality, professional-looking outputs in no time.
What is your favorite aspect of this product?
I love how it caters to both those just starting out in creating mailers and campaigns and veterans alike who have more design and coding experience. For those just starting, a very clever 'building blocks' approach helps you piece together all the aspects you'll need for your campaign production, with nice hints and pointers along the way to encourage you and challenge your way of thinking. Equally, for those more experienced, Mailchimp actually offers a very powerful code editor enabling you to build very complex designs. Integrating other files and formats (documents, images, videos) is slick. Has a very plug-and-play feel to it!
What do you dislike most about this product?
I have two issues main issues with the product, first about price brackets and second about spam compliance. Ok, to get you started at small scale the tiers are sensibly priced. You get a set amount of contacts you can keep in a database and a set amount of mailer sends per month. Once you ramp up, the cost also ramps, significantly. Be mindful of this. Secondly we have experienced a number of users receiving mailers from this product where the content has been mis-classified as spam, which is frustrating as this should be one of the stronger elements of the offer. Don't get me wrong, these are in the minority, but it can still be annoying.
What recommendations would you give to someone considering this product?
There are plenty of alternatives on the market, including 'free' tools. However I would greatly recommend this for a 3 reasons. Ease-of-use. Powerful functionality. Price/performance ratio for smaller companies. In this areas I don't think you can fault this solution.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
DeBow P.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Initial Implementation
Submitted May 2022
Overall a great product - reliable & innovative
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Aesthetic - the email templates and dashboard interface are gorgeous and feel seamless. It is intuitive, aka user friendly, so is very easy to train team members to use.
What is your favorite aspect of this product?
Clean interface makes for easy navigation and implementation
What do you dislike most about this product?
Wish it was compatible with franchise industries!!
What recommendations would you give to someone considering this product?
This is the top dog of email marketing platforms for a reason. It's reliable, provides delightful pre-made templates, and continues to innovate and improve it's platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
- Leverages Incumbent Status

Kgaugelo Shakira M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2022
Mailchimp for good sales!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp to construct our email records for our clients, section and ideal interest group according to the necessities of the business, plan tweaked email layouts according to our marking, and to oversee different email crusades. In the wake of executing Mailchimp we have seen the outcomes we were able to accomplish yet never did because of absence of information and such programming projects. It has assisted us with understanding our showcasing and deals objectives.
What is your favorite aspect of this product?
Mailchimp is one of the commonly known programming, particularly for the deals and showcasing space. Extraordinary first of all will learn and concentrate on email crusade the executives, overseeing email records, planning custom email formats and conveying alluring bulletins. It is additionally a decent choice for bringing in, sorting out, and sectioning the crowd list for compelling and proficient outcomes.
What do you dislike most about this product?
I simply loathe the way that they are diminishing the quantity of highlights accessible for the free record after each update. Automizing can be mistaking now and again for a novice and the web designer accompanies a restricted arrangement of elements. Other than that Mailchimp is very affable and an aid for individuals who are beginning their organizations in this area.
What recommendations would you give to someone considering this product?
In the event that you are searching for a one-stop answer for your deals and showcasing needs as an amateur pick Mailchimp.
Pros
- Generous Negotitation
- Includes Product Enhancements
- Appreciates Incumbent Status
- Helps Innovate