
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Sally N.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2022
Well-designed tool to quickly distribute content
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I have utilized the Mailchimp's gallery of templates to experiment with new looks and make quick and easy edits to our emails. It is such a simple and painless process that quickly allows my team to get our best, most relevant content out to our subscribers
What is your favorite aspect of this product?
I use Mailchimp's A/B testing tool to try different options against one another. These tests enable me to create smart segments based on specific subscriber engagement trends
What do you dislike most about this product?
Few emails may still land to spam and this is because email testing had not been fully refined to fully test email content before the emails are sent out
What recommendations would you give to someone considering this product?
This is the easiest way to encourage your readers to click out of the email and through to your website. The marketing team can save time and stay perfectly on-brand
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Snowden M.
- Role: Consultant
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2022
A super versatile tool for virtual marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The Live chat and Simple texting integrations with Mailchimp have made it simpler to convert website visitors into email subscribers. Instead of sending emails through Gmail or another email service, you may create a more polished design in Mailchimp. This approach makes it easy to present emails in the most professional manner possible, which is a huge benefit.
What is your favorite aspect of this product?
We can quickly connect MailChimp's service to our website to begin using it for online marketing. We also like the method of sending a mass email to all of our intended clients. What we like best about it is how flexible it is to map out various customer journeys and set up pertinent email triggers. For instance, we might use a consumer's action on our website to send them a message automatically.
What do you dislike most about this product?
It offers easy-to-use tools and a simple user interface. However, some devices are a little concealed. Thus the navigation may be enhanced. The menus can be a little complicated, making setting up the initial opt-in process challenging. We wish the photo size adjustments could be made with more ease.
What recommendations would you give to someone considering this product?
Using the excellent survey software Mailchimp, we can easily design our unique surveys for our users. For better analysis and a user-friendly data presentation, it provides effective reporting capabilities and the capacity to conduct surveys online via emails. It enables us to maintain our organization and maintain connections with various audiences.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy

Trace'McF J.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jun 2022
Simple tool to improve electronic marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is the most accessible marketing platform to use for your company, with a truly fantastic user interface. You can quickly pick up the skills necessary to manage client relationships and launch email marketing campaigns for both old and new contacts. Mailchimp is a complete email marketing platform that supports multiple channels. One of the most significant aspects of a successful email campaign is its simplicity of setup and customized email layouts.
What is your favorite aspect of this product?
It is now easier to turn website visitors into email subscribers thanks to the Live chat and Simple texting integrations with Mailchimp. You can construct a more professional design in Mailchimp rather than using Gmail or another email service to deliver emails. This method makes it simple to present emails in the most expert manner possible, which is a significant advantage.
What do you dislike most about this product?
After using the free edition and expanding the program, Mailchimp did feel a little too basic for our needs due to the lack of flexibility and the simplification of the messaging templates. Unfortunately, the pro features are excluded from the entry-level beginning pack. It can take a long time to resolve any issues with Mailchimp's support system, especially when using the live chat feature.
What recommendations would you give to someone considering this product?
The entire email marketing process has become a fantastic marketing and campaign creation tool. With the help of this tool, campaigns and emails may be designed quickly and ingeniously. We all wanted a robust email automation platform that could send real-time email campaigns.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features