What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Alex-Kel S.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2022
Gear up your email marketing game with Mailchimp.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Our company can operate more efficiently because to Mailchimp's all-in-one marketing platform, which lets us expand more quickly. They serve as the foundation of our customer connections and offer simple, AI-powered tools that anyone can utilize to succeed. The data are quite useful for determining what is effective.
What is your favorite aspect of this product?
The simplicity of setup and the ability to create email templates with several unique merging tags that immediately fill in when you submit an excel file containing the contact information are two things I truly like. Because it accomplishes that, it is functional with practically every CRM.
What do you dislike most about this product?
When I run a campaign and need to deliver it again, I have to replicate it and send it, which can result in me having a lot of emails that are quite similar. It would be convenient to be able to repeat the message I created to a different recipient and have everything recorded under the initial send.
What recommendations would you give to someone considering this product?
We have used Mailchimp to build visually appealing emails for incredibly targeted campaigns. The option to do A/B tests for various factors, such as title tag, before sending out an email to its entire audience of subscribers may have been the biggest advantage of using Mailchimp.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Philippe C.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2022
Basic email marketing software. Not much features.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to use for a beginner. Perfect for a small business owner with no digital marketing experience at all.
What is your favorite aspect of this product?
It integrates easily with Facebook and many other popular SaaS platforms.
What do you dislike most about this product?
Not much advanced features, very basic platform
What recommendations would you give to someone considering this product?
If you are an experienced digital marketer, you will be disappointed by the lack of functionality
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Reliable
Ankita C.
- Role: Information Technology
- Industry: Communications
- Involvement: End User of Application
Submitted Aug 2022
Good Mail Automation Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease to use and very user-friendly User interface and GUI second thing user is more attracted towards user interface which is given by Mailchimp which give confidence to the user to use this product by this ease
What is your favorite aspect of this product?
It is the best email delivery and email marketing tool and setup delivery email is very easy in other solutions sometimes. some features lack which is provided by Mailchimp.
What do you dislike most about this product?
Sometimes pricing is the criteria which lead create confusion in user's minds for this reason being Mailchimp leads and as per our suggestion pricing factors should be flexible to stand in the market
What recommendations would you give to someone considering this product?
The user interface is fantastic. It's lovely intuitive and simple to use. I have never had trouble locating something or figuring out how to complete a task. You should definitely try this.
Pros
- Enables Productivity
- Effective Service
- Acts with Integrity
- Continually Improving Product
